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Magic Mirror expands on the idea of immersive-wall media engagement
Forrester Research says media companies have to compete as the new digital disruptors. It has highlighted how they could engage consumers more directly, including through a bathroom ‘mirror’....
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UPC Ireland views its on-demand service as a safe-haven for channel owners who want to avoid DVR ad skipping, but is the DVR being unfairly maligned, and can television VOD adopt the ‘no fast-forward’ model from the web?…
There have long been concerns that more on-demand viewing will cannibalise linear TV advertising revenues but these fears are out of date, according to several leading executives. VOD should actually boost viewing and finances.…
There is so much data available to determine who we are and how we behave, better decisions and outcomes are possible when matching ads to online VOD. First advertisers need to look beyond traditional metrics.…
The broadcaster is already demonstrating the potential for its overlay interactive advertising, which telescopes viewers to tutorial cooking videos in time for Christmas. Ad bookmarking will be trialled next year and a new approach to ad skipping is…
Virgin Media, UPC Ireland and Unitymedia have been explaining how the industry can make more money from VOD, including catch-up TV, and how everyone can benefit.…
Sky Media will offer targeted ads from summer 2013, starting with Sky channels, though not initially for live events like sports. The company will later work with other channel owners. The company is confident it can grow the…
These were the two questions that dominated Future TV Advertising Forum 2012 as the TV ecosystem focused on the business of second screen, on-demand, Connected TV and multi-screen.…
The company that sells ProSiebenSat.1 Group advertising on TV and online has developed a model that pinpoints the lift in brand loyalty and sales and therefore calculates Return on Investment as a solid measure.…
There is a danger that advertisers will bypass the U.S. cable industry if they want interactive campaigns, going straight to Connected TV or second screen apps instead. But dynamic ad insertion is destined for great things, in VOD…
The digital versions of the TV Guide help people discover content. Its ‘Watch List’ gives clues to the likely popularity of new shows. Social TV is not just about synchronisation but is considered a pre-broadcast and non-linear experience.…
With dynamic ad insertion, operators like TELUS can help content owners monetize their programmes and so encourage more content into the on-demand offer, helping to reduce churn. There is a trend towards more platform-broadcaster cooperation for VOD.…
In some cases, TV ads appear to enhance online; in other cases, as shown in recent research conducted by Videology, online video can boost (in these cases by 4%) the reach of a traditional TV-only campaign. …
When it comes to TV and online advertising, it is neither Cold-War enmity or strained coexistence, but something more complementary where television remains the dominant screen, with a benign influence that extends to secondary devices.…
The CEO at one of the world’s most important advertising agencies told the IBC conference today that data is the new oil and brands have so much of it they are now empowered to engage more directly with…
The cross-platform ad sales unit of AT&T, AdWorks, is preparing to launch a proprietary product that allows advertisers to reach television and mobile audiences online. Dubbed Reflection, the offering uses an AT&T Labs-developed algorithm that draws from TV…
smartclip is going to sell the ad inventory on the LG Smart TV platform, which is available on TVs, Blu-rays and upgrader devices. German fashion company New Yorker will be the first to run a campaign.…
Last week Microsoft wrote down almost all of its $6.3 billion investment in aQuantive, an online advertising service and technology company it acquired in 2007. This financial adjustment represents a breakpoint, with commentary looking back at inflated expectations…
Dish Networks, which recently testified before Congress on the future of video, is asking a judge to hear the case against its AutoHop technology in Manhattan rather than Los Angeles. However this case turns, DVR-based ad skipping is…
ITV has already demonstrated the impact of second screen apps and synchronised advertising with Britain’s Got Talent. Without getting carried away, the UK commercial broadcaster says this could be very big.…
A German cable operator will use the Infusion advertising platform from SeaChange to dynamically insert advertising into catch-up TV, giving the new inventory to the broadcaster instead of paying for the content.…
Dynamic advertising insertion technology is deploying across more VOD-enabled households, but there remains a need for unification across all platforms: Web, mobile and TV. Some solutions are emerging.…
Time Warner Cable's decision to deploy Black Arrow's advertising routing and other technologies will bring the total number of households capable of receiving for dynamic ad insertion (DAI) over VOD in North America to 28 million; media buyers…
A study by Google and Nielsen concludes that cross-media campaigns can increase the incremental reach of ad impressions to light TV viewers while saving considerable expense versus spending for equivalent results on TV.…
Around 50,000 viewers used the Shazam App to tag the UK’s first ever Shazam-enabled ads, from Pepsi MAX and Cadbury, during Saturday’s ‘Britain’s Got Talent’ final on ITV1. These figures were racked up during the course of just…
The final of the popular talent show ‘Britain’s Got Talent’ demonstrated the potential for synchronized second screen advertising and also highlighted how different apps have their own merits and why companion audiences could therefore be fragmented. …
Dish Networks last week announced that satellite subscribers using its Hopper whole-home HD DVR system could opt to automatically skip commercials for most of the programs recorded using its Prime Time Anytime service when viewed the day after…
Rovi and Decipher have concluded their UK Smart TV advertising study. Two-thirds of viewers noticed the ads and one-third clicked through to more content. The companies have defined three main connected TV family types.…
Hulu and other online media companies are making upfront presentations on Madison Avenue this spring, an indication that digital media may be accommodating to the budget and planning processes of the powerful TV ad buying community.…
As online video proliferates, so too does the need to monetize it. Making online video ads more TV-like is one capability of a software platform that SeaWell Networks demonstrated with ARRIS at NAB 2012.…
Charter Communications is planning to deploy interactive advertising applications to some 800,000 subscribers with widgets developed by FourthWall Media, showing that although Canoe Ventures shuttered its national interactive platform, individual MSOs are continuing with their own related initiatives.…
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