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RGB Networks is championing the network ad insertion model for multi-screen TV, an approach that is not universally supported. Post-transcoding ad insertion means adverts can be targeted by device, while service providers can harness ad infrastructure.…
Ad overlays could revive interactive advertising and provide a way to get brands noticed even when people are fast-forwarding on the PVR. They enable targeted messaging to help narratives and can be used to localise generic ads.…
There is little likelihood that the advertising industry is going to target us individually via the TV any time soon, but addressable advertising will help them become more efficient when talking to groups.…
Platform operators are taking the lead in enabling advanced advertising technologies that make TV audiences more addressable. But there are warnings that platforms need to coordinate and simplify their approach to keep advertisers on side.…
Advanced advertising technologies, especially ad replacement so that commercials can be better targeted, are increasing the relative strength of Pay TV platforms compared to broadcasters. But good partnerships should enable everyone to emerge as winners.…
The 4OD catch-up service from Channel 4 is thriving online. The broadcaster does not rule out payment options but views this as an advertising based opportunity. However, advertisers are going to need better measurement.…
The honeymoon is over for online video advertising according to Rhys McLachlan at Mediacom, a leading media buyer. Advertisers are starting to ask tough questions about the effectiveness of online video and ROI, and need answers.…
Advertising budgets for pre-roll online video will only really open when there is a better understanding of audiences, according to Tim Hussain at Sky Digital Media. Sky has the data needed but not all in one place.…
US television advertisers are showing renewed confidence in the 30-second advertising spot despite a general loss in confidence in the effectiveness of TV ads. Sixty per cent will pay a premium for targeting.…
Hybrid broadcast broadband TV environments enable channel owners to increase engagement with audiences and exploit the best of group and personalized experiences. Web-style advertising models will also appear on TV.…
Demand for high-definition ad placements is behind the major upgrade of spot advertising insertion systems at US satellite operator DISH Network. The company hopes to avoid a drop-off to SD ads during HD programming.…
Two reports have highlighted the growing revenue opportunity from VOD, with advanced advertising across multiple platforms offering Pay TV operators a way to counter free online content services.…
UK commercial broadcaster ITV is turning multi-platform viewing into an opportunity to market its shows and give advertisers more creative opportunities. ITV Player, Facebook and YouTube are boosting audiences for shows like X Factor.…
Future TV Advertising Forum – There is feeling of frustration amongst Pay-TV Ops for the failure of the Ad industry to fully exploit interactive TV and other developments in Broadcast. This will struggle to progress unless a common…
Future TV Advertising Forum – the mood amongst brands, broadcasters and operators remains upbeat after a series of positive results from speakers at the Forum.…
Future TV Advertising Forum - Brands must use the full range of devices and tools to effectively target and reach groups. Cola Cola are looking to Mobile TV to target younger audiences and Sky are integrating external databases…
Future TV Advertising Forum - The theme of convergence between the web and TV was a hot topic at the Forum with speakers agreeing the right combined converged strategy can improve targeting and give the TV spot credit…
Advertising on TV alone is not enough and brands should look to target more effectively on multiple platforms. Why, though, has the advertising industry been so slow at adopting this approach? Philip Hunter investigates.…
Telenet, Eircom, Thinkbox, NDS and MPG have shared their views on what they believe is the biggest threat to the 30 second linear ad spot. The discussion forum is open so please do post your opinions.…
Subscribers to the Sky Player for forced to opt out of targeted advertising and accept cookies.…
Measurement shows DVR and time shifting is good for advertising as it enables targeting to pull in new types of advertisers.…
Online advertising expenditure grew in the UK by 4.6% to £1.75 billion in H1 2009, overtaking TV for the first time, according to the IAB. This is happening all over the globe. It's now time for the Ad…
There’s a “gold rush” to put video content onto multiple screens. As with any gold rush, some will strike it rich and others will go bust because things just don’t pan out.…
Head of commerical TV marketing body says targeting is greatly overrated…
Consumers themselves should be able to decide whether their data should be exploited, in return for access to free content or other benefits.…
Internet video adverts are only growth segment as advertising industry declines by 10%…
The cable industry research and development consortium has made available an open source reference implementation of its tru2way technology, based on Java and the DVB MHP standard.…
The joint venture of the six largest cable television operators in the United States is abandoning its community addressable advertising initiative. Canoe Ventures has scuttled the service, which would have targeted commercials to different demographics…
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