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Scripps Networks: Think tablet when producing content
The lifestyle and non-fiction channel owner, which now owns half of UKTV, believes the use of tablets as companions will impact the way it creates content and does business. Brands should embrace, not fear, multi-tasking....
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Irish IPTV provider Magnet Networks has found that its AerTV OTT offer enables family members to watch different programmes at the same time. Unusually, the service is being marketed as a linear appointment-to-view experience.…
With Samsung supporting gesture and voice control on its Smart TVs, apps developers will be looking to harness the technology in their apps this year. Leading apps developer Accedo is also focused on social TV and second screen.…
The social network is branching out into television entertainment, with plans to integrate social and interactive TV experiences into a wide range of content via the Myspace TV app on Panasonic TVs, then tablets.…
Sony subsidiary Gracenote is leveraging audio fingerprinting for use on multiple TV viewing screens. Interest is rising in this and other automatic content recognition (ACR) technologies, but one question is whether, or when, ACR will scale. …
The CE vendor is releasing a remote control app and a media guide app this year so consumers can control its Smart TVs using tablets. There is also DLNA enabled media sharing with laptops and phones.…
An improved user interface is accompanied by remote control apps and the ability to stream content from tablets and smartphones to the TV, reflecting a major theme at CES 2012.…
We know tablets will be important for consuming broadband video and providing companion experiences like remote control but there is growing interest in their role as devices that can receive and deliver content from the in-home network.…
ITV and Channel 4 both view synchronised second screen advertising as an important development and will look to engage viewers through programme-based apps and manage the new ad inventory themselves. …
Channel 4 has partnered with zeebox to give viewers of new E4 series Desperate Scousewives a bespoke social TV experience, via the recently launched zeebox app. The partnership, which will run for the duration of the series, is…
Interactive TV could finally fly thanks to the advent of companion screen devices and especially tablets. That is the view of Dr Randolph Nikutta, Leader New Media, Innovation Development at Deutsche Telekom, who highlights usability as the big…
Commercial broadcasters need to move quickly to ensure they have engaging second screen apps and content to keep viewers loyal beyond the main television screen, then find ways to sell that new inventory to advertisers. We are facing…
Orange Vallee, the part of the telecoms group tasked with bringing new products and services to market, has created an engine for social TV that enables consumers to find and share content more easily and interact socially around…
Anthony Rose, Co-Founder and CTO at zeebox, the second screen app provider whose app is now available for the Apple iPad, believes companion screen viewing is the most exciting development in television since VOD. He is using the…
Audio watermarking is the only approach to content identification that gives broadcasters independence from service providers and full control over what happens to their content when it comes to second screen synchronisation. That is the view of Alex…
To succeed with their second screen campaigns, advertisers need to deliver something viewers were not expecting or which they really enjoy or find useful. The emphasis is on interaction and brands will leverage social media like Twitter and…
Nigel Walley, Managing Director at Decipher, believes the ability to synchronise the second screen with the main TV in real-time could attract new advertising money from direct marketing and data centric marketing agencies. The question is whether the…
Real-time synchronised advertising for the second-screen, where interactive and probably targeted ads are delivered to coincide with commercial breaks on the main TV, are a threat and opportunity to broadcasters, as we have reported previously. It is now…
The potential of tablets and smartphones as companion devices has been noted at DISH Network, the U.S. satellite Pay TV operator, which is looking at ways to encourage social interaction around TV. “People are using Apple iPhones and…
Speaking at IBC2011, Lars Lauritzen, CEO of never.no, explains how his company helped TV2 of Norway create a real-time synchronised companion experience to accompany its Tour de France coverage. He says broadcasters are excited about the potential for…
Video advertising networks are likely to play an increasing role in television thanks to their ability to aggregate ad inventory across multiple screens and present it as a unified market for advertisers. At IBC2011, Shirlene Chandrapal, VP Connected…
Socmedia has boosted live viewing by making it impossible to record sports and avoid hearing the score. Even closer integration of ‘social’ and ‘TV’ could change how we discover content, as well.…
With its Tour de France app, TV 2 has demonstrated the power of live synchronisation between the main TV and companion screens. Broadcasters can increase engagement and advertising potential, but will have to fight for control.…
The tablet boom has already transformed the TV Anywhere and OTT strategies of some Pay TV operators but the real disruption is yet to come. The tablet market has so far been dominated by Apple with the iPad,…
As TV sets get even bigger over the next few years, they will present opportunities for apps surrounding the main picture, but for now the main apps activity will be around companion devices and small screens. At the…
Social media can increase content engagement and consumption with potential for revenue generation if deployed wisely. But it can also act as a deterrent if it intrudes into the viewing of premium content, particularly sports and entertainment. The…
YES, the Israeli satellite Pay TV provider, expects tablets to have a significant impact on viewing at home. The company launched its Apple iPad application earlier this year and Itzhak Elyakim, VP Engineering & CTO at the company,…
The Interactivity Suite (IS) from never.no has enabled what the company believes is the world’s first live synchronized companion app for iOS and Android devices. TV 2 Norway used the new Synchronized Companion App Framework within IS during…
ANT has launched a companion screen application that enables content on the main screen and mobile/portable devices to be synchronised to enrich the TV experience for consumers. The ANT Galio Move application supports content discovery, remote recording and…
During our IBC build-up we are going to highlight some products we think are worth a special mention because they will help create a new market opportunity or solve a growing problem. This week we have chosen Civolution’s…
Pay TV operators should be looking to create their own social TV destinations where not only their own subscribers but other consumers can come to discuss programming and post comments on Facebook, Twitter and other social media outlets.…
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