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ARTE looking for younger audience via social TV
The culture channel is using its show-related websites and social media to attract younger viewers and is focused on browser-based experiences rather than downloadable second screen apps as it looks to enrich programming. ...
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Canadian broadcaster CBC has taken onboard some important lessons from its first big reality TV second screen app for the ‘Over the Rainbow’ talent show. The company is pushing the boundaries of interactive TV, like encouraging real-world participation…
Comcast has revealed that some months one quarter of DVR recordings are set through its XFINITY app, while Liberty Global says 95% of Horizon app viewing is linear TV.…
Twitter activity is being used as a guide to which shows have advertising value, even if they have low audiences. It is even helping to determine which show highlights are used for promos. …
The ‘interest’ network is the most recognized way to comment about a TV show publicly and advertisers are using hashtags to create engagement with brands and measure the impact of campaigns instantly. …
That is the view of media consultancy Decipher, which has segmented the second screen market into four main app types. The company believes remote control functions in particular will drive usage, and therefore the numbers advertisers care about.…
Brands and agencies may be experimenting with second screen advertising, hopeful that consumers like the concept, but their interest will die unless apps can deliver big audiences and measurable results that go beyond proof of engagement.…
Unveiled in June and made generally available in October, Microsoft’s SmartGlass app serves as a bridge between the Xbox and second-screen devices. It also serves as a content platform for qualified game developer network and other partners.…
Content providers are releasing Windows 8 second-screen apps, but it will take longer for this new Microsoft OS to settle as one of the four (counting HTML) main TV platforms. Xbox apps could play a role in this…
Liberty Global’s MD for Online Entertainment has outlined the importance of metadata in providing the personalisation and contextualisation needed for next-generation platforms. He has hailed the early success of Horizon online.…
A study of 2,000 consumers in the UK suggests that people are ready and willing to engage with TV shows via second screen apps, and 56% are open to targeted advertising. A quarter would even pay for a…
The cable operator is aware of its potentially important role driving viewers from a second screen EPG to a broadcaster’s synchronized second screen programme experience, and is looking for equal partnerships that benefit them both.…
The Pay TV operator has added zeebox powered second screen features to its Sky+ app, which already included channel change and Sky+ planner. This highlights the potential for operators to become second screen gateways.…
Enjoying more acclaim for its work on ‘The Walking Dead’ companion app, Red Bee Media is ready to help show makers and channels create and manage new interactive experiences, driving engagement to new levels.…
Neotion's Blue Bridge solution secures two way communications between the TV and smart phones or tablets and could have a number of applications, including companion experiences and making TVs smarter.…
The French broadcast group pioneered catch-up TV and quickly embraced multi-screen. At the IBC conference the company outlined the next big step: complementary second screen experiences and ads.…
Companion screens could impact the advertising-based television model in two ways. On the downside, as an ad displays on the primary TV screen, the viewer turns away to the smart phone or tablet. The potential upside comes from…
Shazam had a million interactions with its second screen app during the closing ceremony while the Teletrax broadcast monitoring service found that the Spice Girls were broadcast more times worldwide than the Olympic flame lighting.…
It is not just second screen devices that can use content recognition to launch apps or trigger other activities, like advertising insertion or augmentation, in live synchronisation with a broadcast channel feed. Smart TVs would also benefit from…
ITV has already demonstrated the impact of second screen apps and synchronised advertising with Britain’s Got Talent. Without getting carried away, the UK commercial broadcaster says this could be very big.…
Client-side content recognition can enable real-time synchronisation between a TV programme and a companion app. But this can also be used on the television itself, like when skipping scenes to match parental controls.…
comScore has provided statistics showing that multi-screen viewing does not lead to cord cutting. People who watch online video daily also tend to consume more of the same content on TV.…
Last week Verizon Wireless unveiled viewdini, its forthcoming mobile video portal, underscoring the company’s strategic repositioning and the capabilities of its 4G LTE network.…
The final of the popular talent show ‘Britain’s Got Talent’ demonstrated the potential for synchronized second screen advertising and also highlighted how different apps have their own merits and why companion audiences could therefore be fragmented. …
It’s the flip side to the ongoing upfronts for 2012-13: the current season is drawing to a close. CBS’s Big Bang Theory has ended already, with Howard and Bernadette getting married. Fox’s American Idol now has its final…
As a wireless device, the tablet now appears at wireless conventions, such as this week's CTIA 2012. Models from Toshiba, Huawei and ZTE indicate product divergence in screen size, pixel resolution, core processors and wireless connectivity. …
The broadcaster views synchronous companion screen apps, built around flagship programmes, as a way to enhance the enjoyment of shows but also link large audiences to its online content, remaining the curator at all times.…
Amazon’s Kindle Fire tablet has taken more than 50% of the Android-based tablet market, according to comScore, which also has correlated larger tablet screen sizes with higher numbers of page views.…
Broadcasters have been cautious about developing second screen experiences that might cannibalize viewing or advertising revenues on the main TV, but Francesco Amore at RAI believes the opportunity outweighs the risk.…
Time Warner Cable has released a second version of its TWC TV app that enables live streaming to Android 4.x (Ice Cream Sandwich) powered devices; it has also added to its sports streaming lineup.…
Companion applications have great potential long term, according to one analyst, but meanwhile there are “a lot of teething problems to sort out,” including the implementation of audio synchronization technology.…
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