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News & Analysis
Demand for 3DTV in the home will be boosted by Blu-ray players, games consoles and 3D camcorders but an In-Stat survey suggests US consumers will only pay a few hundred dollars extra for 3D television sets.…
Satellite operators offering 3DTV can expect to dedicate around 10 Mb/s of bandwidth to each channel by 2020, assuming the most likely of several technology scenarios outlined by consultancy firm ZetaCast for Ofcom.…
TV viewing is up by about 20% since the Internet went mainstream about 10 years ago. Nielsen has provided more evidence that consumers are adding video platforms to their schedule, rather than replacing them.…
The first ever MPEGIF Master Class at CES looks at how to make money from TV Everywhere, addressable advertising models and new possibilities from mobile to 3DTV…
UK commercial broadcaster ITV is turning multi-platform viewing into an opportunity to market its shows and give advertisers more creative opportunities. ITV Player, Facebook and YouTube are boosting audiences for shows like X Factor.…
Future TV Advertising Forum – There is feeling of frustration amongst Pay-TV Ops for the failure of the Ad industry to fully exploit interactive TV and other developments in Broadcast. This will struggle to progress unless a common…
Future TV Advertising Forum – the mood amongst brands, broadcasters and operators remains upbeat after a series of positive results from speakers at the Forum.…
Future TV Advertising Forum - Brands must use the full range of devices and tools to effectively target and reach groups. Cola Cola are looking to Mobile TV to target younger audiences and Sky are integrating external databases…
Future TV Advertising Forum - The theme of convergence between the web and TV was a hot topic at the Forum with speakers agreeing the right combined converged strategy can improve targeting and give the TV spot credit…
3DTV was one of the big themes for 2009 but there's plenty of problems surrounding the hype. Will Pay-TV operators receive the return on the huge investment required to deliver 3D? How can the industry minimise the disruptive…
Pay TV survives credit crunch but content budgets hit…
Advertising on TV alone is not enough and brands should look to target more effectively on multiple platforms. Why, though, has the advertising industry been so slow at adopting this approach? Philip Hunter investigates.…
Does the rise of the CI+ standard mean the demise of the Set Top Box? Philip Hunter takes a close look at the technology to analyse whether there's any truth in this.…
The TV industry has come to the point it must break from its past by introducing more powerful Internet style search and recommendation, but without alienating its customers by requiring them to learn too many new tricks too…
Telenet, Eircom, Thinkbox, NDS and MPG have shared their views on what they believe is the biggest threat to the 30 second linear ad spot. The discussion forum is open so please do post your opinions.…
Operators cannot afford to wait for the dust to settle over standards before embracing Internet content within hybrid services, and if they do the content revolution will have whistled past them.…
Transmedia storytelling: new opportunities for content creators to address digital media consumers across devices.…
BSkyS have performed well with HD to improve ARPU and attract new high-spending customers. Philip Hunter talks to Sky about the value and impact of HD while analysing the issues HD presents for Cable and IPTV operators.…
Are operators still fiddling while the Internet burns their business model?…
Telco’s that had the vision, foresight and also the luxury of launching IPTV well before DTT arrived had the opportunity to get a foot in their local TV marketplace in time. That gave them many defensive options to…
Digital watermarking rise up the agenda for both operators and content owners reflects in part its maturation and now proven robustness, but also the appreciation of its potential to boost revenues in different ways.…
Subscribers to the Sky Player for forced to opt out of targeted advertising and accept cookies.…
Strategy Analytic's David Mercer provides a round-up of TelcoTV and where we are today with IPTV…
Measurement shows DVR and time shifting is good for advertising as it enables targeting to pull in new types of advertisers.…
Still Does NOT “kill off” FREE OTT Content Access…
Analogy of the US telecommunication market using a World Series baseball game between the Yankies and Philies. Which new killer service will hit the ball out of the park?…
On-demand advertising has the potential to dramatically impact the subscription pay-tv model and act as the carrot to lure back advertisers. The killer technology to make this all happen: Real-time Ad Insertion. Philip Hunter investigates…
One goes up and the other comes down. Steve Hawley attends two IPTV flavoured events to provide his analytical view on the regions and the key discussion points.…
New web TV standard HbbTV has encountered a hostile reception with some claiming it's a weaker version of what already exists. Will HbbTV thrive where other standards have struggled?…
Walt Disney Co is launching a range of free iPhone and iPod touch applications to provide kids and mums with exclusive video and interactive content…
Benjamin Schwarz provides his view on the two day conference in Prague. Ben catches up with DS2, Evertz, Open IPTV Forum and Orca Interactive…
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