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FreeWheel and CTS help Mediaset Play to optimise its AVOD distribution and monetisation

Mediaset, the leading commercial TV provider in Italy and Spain, recently revealed the extent to which the Comcast Cable subsidiaries Comcast Technology Solutions (CTS)...

Vodafone Germany provides streaming apps and classic TV via a single UI using the...

Vodafone Germany’s next-generation GigaTV platform gives TV subscribers easy access to premium streaming services and niche, personalised OTT content without leaving the set-top box...

AudienceProject survey shows 42% of Netflix users would ditch an ad-filled version that costs...

The online survey gauged opinion from 16,000 people across the UK, U.S., Germany and Nordics. 57% would cancel Netflix if there were commercials. A price reduction would only slow the stampede for the exit. The research also found that 41% of people are streaming more than last year.

TiVo’s Video Trends Report shows how fragmented the paid OTT market is

The North American survey of adults finds that once you get beyond Netflix there is a rapid drop-off in the popularity of paid OTT services, with even major brands forming what looks like a fat long-tail. The majority of Pay TV users are satisfied with their cable and satellite services but it is cost that is driving people to cord-cut. There is still a cord-only group comprising 22% of the population but their average age is 53, while the average cord-cutter is 37-years-old.

Channel 4 launches dynamic ad targeting technology

The UK broadcaster is combining its established audience targeting capabilities with the ability to use data-informed creative in advertising. Location, weather and time of day are some of the variables that could decide what precise creative someone sees. This brings capabilities to broadcaster streaming services that were previously limited to desktop and mobile. Health and beauty retailer Boots has been targeting ABC1 women with an anti-wrinkle serum, with the ad showing them the location of their nearest store.

Videonet webcast – Post-CES 2019 Roundup: The Good, the Bad and the Ugly

Videonet is hosting a debate with industry experts from the TV, telecoms and advertising industries to highlight the gems, and recreate the magic, from...

GDPR has reduced the availability of audience data in the programmatic ecosystem by 15-20%,...

There has been an approximately 15-20% reduction in the availability of audience data within the programmatic ecosystem in European markets since GDPR took effect...

Viaccess-Orca DRM and player integrated on Technicolor Android TV set-top boxes, compliant with TIF

Viaccess-Orca’s DRM solution and its secure VO Player have been integrated on Android TV set-top boxes from Technicolor in full compliance with the TV...

3SS and Technicolor unveil new pre-integration for operator Android TV deployments, targeting new entrants...

3SS, the STB and multiscreen software solution provider, and Technicolor, the set-top box giant, have used CES 2019 to unveil a new pre-integrated solution...

New Balkans-wide Android TV service is secured with Conax content protection from NAGRA

EON, the latest video service launched by United Group (a leading telecoms and media provider in South East Europe) across Serbia (with SBB), Slovenia...

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