Opinions

Home Opinions

Always look at the bright side of life: getting in a good mood by...

Companies such as Google see their smart speakers more as computing devices that live in a shared environment than as personal devices. A happy home will need a multi-modal approach that includes remote control button-based voice interaction, as well as standard remote control input. Today’s popular smart speakers focus on what the user is saying rather than how the user is talking to the device: recognising emotion could be the next step in personalising experiences. Button-based voice control is a less obtrusive approach to emotion recognition and customisation.

“OK, Google, what’s the latest on Brexit?” – Enabling smart in-video search with...

Imagine asking your TV, tablet or smartphone for the latest on Brexit and being offered a series of broadcast-quality video clips in response. The TV operator environment would be like a search engine – and it can find your favourite celebrity, catch-phrase or pop culture topic, too. This is possible where an AI ‘reads’ faces, speech, objects, logos, on-screen text and subtitles. The engine understands what video is about and what is relevant to you. It can find, cut and present the content it finds as a series of short clips. A voice assistant becomes a natural way to find content.

How is AI technology impacting video compression?

While significant efficiencies are enabled in software-based video compression, machine learning and artificial intelligence are being used to further optimise video delivery. AI systems can fine-tune algorithms to particular needs - like face detection or dark scene processing - faster. ML and AI improve encoder density. Codec evolutions can be tested more quickly, allowing operators to experiment with new business models. There is much more scope for customisation. This article explores the implementation scenarios for AI/ML in video compression.

Best practices for targeted advertising: success factors for TV operations in the GDPR era

With advertising revenues under pressure, TV channels see targeted advertising as an exciting new opportunity. According to eMarketer, by 2019, personalized advertising spending will...

Why social reach has become the top priority for OTT platforms

Younger demographics are now far more likely to be influenced by social media and act on the recommendations of friends when deciding what TV to watch. In order for OTT platforms to grow, their content must be highly visible, accessible and sharable. Social content reach will be the most important factor in winning market share. The key challenge is positioning your social channels as the ‘go-to’ place for your target audience and delivering complementary content in ‘real-time’. This article summarises what you need to think about.

AI is revolutionising online video – and its biggest impact may still be ahead

By providing hyper-personalisation, AI can help increase user engagement and ultimately revenues for video publishers. It can be used to create and display content in engaging ways, like transforming once-static homepages into dynamic, interactive portals. By deriving actionable insights from big data, AI provides an understanding of what viewers want and helps video providers develop content that resonates. AI can also analyse what is happening inside video – like when a goal has been scored or someone is injured in sports. The true test of AI will be making judgements about what game highlights will impress us the most.

The new frontier of advanced TV

Figures show that the U.S. connected TV marketplace grew 748% year-on-year in Q2/18 and there are forecasts that the connected TV market in the UK will double between 2016 and 2020. This shows that programmatic TV is a force to be reckoned with. Brands and their agencies should work collaboratively with tech, strategic and creative experts in order to develop successful campaigns that make full use of the opportunities programmatic provides. And in order to achieve truly advanced TV buying, advertisers need to layer their first-party data on top of the automated buying to improve their targeting.

From innovation to disruption: avoiding death by a thousand cuts

The next big disruption in video security is underway, fuelled by the power of social media and the emergence of 5G and cloud-based microservices architectures. Where once you had to secure major distribution ‘arteries’, you must now protect every ‘capillary’. Damage to an artery can be fatal but ‘death by a thousand cuts’ will be more painful. This article reviews disruption in content security, its impact on solution vendors and what happens next in the world of CAS, DRM and anti-piracy.

Two clear advertising trends that will emerge from a disrupted European TV landscape

Global platforms with bottomless pockets will quickly penetrate local markets and contribute to an industry-wide transformation that will play out globally against a backdrop of uncertain audience measurement and worries about transparency and ad-fraud. In Europe, amidst the disruption, we will see two clear advertising trends emerge. First, large IPTV operators will adopt programmatic and addressable advertising solutions that are already seen in the U.S. and UK. Second, we will see a growing market for ad-supported OTT video.

Sports leagues must act now to tackle piracy

Tackling a problem as big as sports piracy needs a holistic solution that starts with anti-piracy services and watermarking technology but also includes legal action and enticing legal alternatives. New legitimate alternatives, using streaming, can offer new pricing and packaging models. Rights owners need intelligence about piracy, and they also need to encourage collaboration from distribution partners, ISPs and cloud infrastructure vendors to prevent illegal redistribution. The Deutsche Fußball Liga provides a good example of joined-up thinking in anti-piracy.

Most Popular

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Sign up to receive the weekly Videonet newsletter
ErrorHere