This Strategy Analytics 3DTV briefing, held at IBC, reveals brand new consumer research about propensity to buy, what people want to watch at home, and factors that could hold back the growth of 3D television. New research about purchase intentions in the production sector casts further light on View webcast
In future, cable customers will be addressed as individuals rather than just at household level. This debate considers the business models and technology strategies needed to successfully personalize TV.
Speakers: Guy Bisson, Head of Television, IHS Screen Digest, Hans Vanderstraeten, Director, Alcatel-Lucent, Johannes G. Eckert, VP, Wireless Technology, Cox, View webcast
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