- News & Analysis
- Video & Audio
- White Papers
- Industry Reports
In an impressive display of trade-show partnerships, Elemental Technologies has announced that thirteen partners were including Elemental’s video processing solutions for multi-screen content delivery in their booths this week at NAB.
This collaborative fest is a sign of the traction that Elemental has gained in several markets. At the end of 2011, Elemental touted the milestone of 100 enterprise customers acquired since it launched its professional product line in 2010. Among its marquee customers are Comcast, ESPN and HBO. The six-year-old Portland-based company said that its customer wins drove a 300 percent growth in revenue in 2011.
The NAB collaboration also reflects a diverse portfolio that includes streaming, transcoding, server, file-to-file, management and video compression products. Elemental sells into a range of markets, including service providers, broadcasters, programmers and premium brands. It positions its solutions within what it calls “the new media aftershock,” which relates to the large number of customized streams that content producers and distributors require in a multi-screen world.
The company is well known for its Elemental Server, an H.264 accelerator that won high praise last week from Streaming Media’s Jan Ozer.
Among its service provider segments are companies engaged in content distribution and delivery. One partnership at NAB involves Akamai, which will be demonstrating content created by Elemental and deployed over Akamai’s CDN in the new universal delivery protocol MPEG-DASH (Dynamic Adaptive Streaming over HTML). Dell is also demonstrating a content delivery solution that combines its own server expertise and software from Elemental and EdgeCast Networks.
Elemental is also collaborating with digital audio technology provider DTS, which is showcasing the Elemental server for transcoding content to DECE’s Ultraviolet common file format (CFF) for secure and ubiquitous content delivery. Another audio specialist, SRS Labs, is demonstrating its headend loudness management (HELM) solution integrated into the Elemental Live video processing system. Elemental is also partnering with digital audio pioneer Dolby Laboratories.
Other NAB partners include digital media leader Adobe; storage connectivity and infrastructure provider ATTO Technology; mobile and network security specialist AuthenTec; Isilon, the scale-out (horizontal) storing division of EMC; visual computing technology specialist NVIDIA; Supermicro, a high-performance server technology company; consumer, business and industrial powerhouse Toshiba; and software-based digital content security specialist Verimatrix.
Elemental also last week announced that several international broadcasters with multi-screen delivery rights for the 2012 Olympic Games in London will use its products in their IP delivery initiatives.