Ericsson highlights how to migrate from IPTV to multi-screen TV

At IP&TV World Forum, Ericsson is focusing on how IPTV providers can evolve their services into true multi-screen consumer experiences. And the company can point to Chunghwa Telecom as an example of how this is happening in the field. Taiwan’s largest telecom operator chose Ericsson as its partner to integrate and deploy new multi-screen TV services that replace existing IPTV systems, reaching 5 million subscribers.

Ericsson promises that visitors to its stand will see ways to harness greater efficiencies, launch new differentiating services and grow revenues. Among other things, the company is demonstrating the Ericsson Multiscreen TV Solution, which supports linear TV, on-demand, social interaction, search and advanced interactions between multiple devices. This solution includes Ericsson’s Multi-screen Middleware, Multi-screen SDK & Portal, and Ericsson Media Connect companion device.

Other highlights for the show are the Ericsson Multi-platform Stream Processor family, which  combines hardware and software to enable the massive expansion in processing needed to deliver a multi-screen offering, and the Ericsson Media Delivery Network solutions, which are designed to enable operators to cope with and monetize the growing volume of IP video travelling over their networks. Visitors can also see Ericsson’s Media Delivery Management System, a new generation on-demand back office platform, which the company says “meets the almost infinite scalability needs of delivering more on-demand content to more new devices.” The WatchPoint Content Management System (CMS) v2.0 is also featured.

“Traditional IPTV has evolved into multi-screen TV, but it’s important to understand that to be successful, new multi-screen services will need to go much further than just content on the move or on multiple devices,” comments Staffan Pehrson, VP and Head of TV, Ericsson. “The whole experience must be one that consumers embrace and integrate into their social and personal lifestyles. Our focus is on helping any operator to combine broadcast networks with the power of IP to provide richer and more convenient ways for viewers to consume, share, and discover content on more devices – driving greater usage and revenue opportunities.”