At IBC, Ericsson will aim to show its customers how they can address the “huge change†being driven by consumers’ increasingly high expectations of what today’s TV experience should be.
The company says it will achieve this by debuting new solutions that ensure “consumer satisfaction and delight†through the delivery of seamless experiences, personalized discovery, immersive content and constantly evolving services.
Accordingly, demonstrations on the Ericsson stand will cover solutions for ‘media enrichment’ which maximize the value of TV programming through the use of immersive sports graphics, with product updates in the area of live captioning and metadata; new launches and announcements in the areas of advanced video processing and virtualisation (that is to say, abstracting processing software and detaching it from a proprietary physical infrastructure); new updates to Ericsson’s TV platforms and content discovery and personalization products as well as to its cloud DVR and VOD solutions; existing media delivery solutions that optimize video delivery on both fixed and mobile IP networks; and demos of its media publishing services, including managed playout and information on new Ultra HD channel launches as well as back-office functionality to support delivery of TV Anywhere and OTT services.
Ericsson will also offer insights related to the findings of its recently-published ConsumerLab TV & Media report, and its Media Vision 2020 view of the future.
