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Shazam for TV will make its debut in the Republic of Ireland today with the first Shazam-enabled TV advertisement due to be broadcast on RTE 1, RTE 2 and on TV3 in three different slots starting from 1835. The commercial, for the Volvo V40 car, will trigger an integrated brand experience that includes promotional links and integrated social sharing for viewers who use the Shazam app to recognise the TV content. You can tag the commercial to sign up for a test drive, find out more about the Volvo V40’s features and try to win an iPad mini.
“I wanted to include Shazam in this campaign because strategically I felt that it brings a level of interactivity to our TV campaign which will drive deeper user engagement,” declares Maeve O’Gorman, Digital Strategy Director at Mindshare Ireland, the media buyers for the campaign. “We are creating a unique dual screen experience for Volvo that reflects changing consumer habits and brings the V40 right into their hands.”
Patricia Greene, Product and Marketing Manager at Volvo Car Ireland, adds: “This is really exciting way of interacting with customers and gives an added dimension to standard advertising.”
Adforce, the multi-platform advertising network, worked with Shazam. The company’s Commercial Director, Kevin Foley, says: “It is refreshing to see an agency and marketing team that clearly understand that media consumption is not just about one screen but a multi-screen experience.”