Future TV Advertising Forum Presentations On-demand

Watch all the presentations and panels from the 2011 Future TV Advertising Forum. www.futuretvads.com

Day 1

Why television still needs advertising
Matthieu de Chanville, Principal, A.T. Kearney S.A.A

Virgin Media: New models presented by multi-platform TV
Mark Brandon, Commercial Director, VMDS, Virgin Media

Panel: In search of new advertising revenues
Chair: Cesar Bachelet, Senior Analyst, Analysys Mason
Simon Thomas, Strategic Systems Director, GroupM
Paul Woidke, SVP and GM, Advanced Advertising, Nagra
Gideon Gilboa, Senior Product Marketing Manager, Advertising Solutions, NDS
Bruce Hoang, International Marketing & Research Director, Orange Advertising
Eric Guillaume, ex-Project Manager, ITV

Panel: What do we need to measure in the multi-screen world?
Chair: Graham Lovelace, MD, Lovelace Consulting;
Bjarne Thelin, Chief Executive Officer, BARB
David Gosen, Managing Director, Nielsen Telecom, Europe
Mike Shaw, Director, Marketing Solutions, comScore Europe
Richard Marks, CEO, Kantar Media Audiences
Stanislas Segard, Video & Mobile Manager, Google

Keynote Presentation: The role of customer understanding and insight in effective multi-screen advertising
Jeremy Tester, Director Brand Strategy and Communications, Sky Media

Smart EPG advertising for linear and on-demand Video
Antonio Ratón, Project Manager for Interactive TV and New Services, R Cable y Telecomunicaciones

Enhancing consumer engagement in an on-demand world
Nick Troiano, President, BlackArrow

Panel: The impact of companion screens and multi-screen TV
Chair: Anthony Rose, CTO & Founder, Zeebox
Ed Couchman, Commercial Controller, Future & Digital Media Advertising, Channel 4
Scott M. Davies, VP – EMEA, never.no
Jeff Eales, Director of Systems & Development, BSkyB
Oli Newton, Head of Emerging Platforms, Starcom MediaVest Group

Panel: Addressable advertising: exploring the business case
Chair: Barry Flynn, Principal Consultant, Farncombe
Jeremy Pounder, Research Director, Mindshare
Peter Blatchford, Sales & Marketing Director, Starfish Technologies
Jodie McAfee, Consultant for Content, Samsung Electronics Europe
Nick Troiano, President, BlackArrow

Day 2

What the advertising industry thinks of Connected TV
Niko Muñoz, Head of Corporate Development, SVP, Havas Media

What Connected TVs can do for advertising
Olam Lee, Platform Business Gr. Smart TV Team, LG Electronics

Panel: Connected TV and Hybrid Broadcast Broadband: New advertising horizons
Chair: Jay Chinnadorai, Managing Director, SumTotal
Matthew Kershaw, Content Director, BBH
Dan Saunders, Director of Content Services, Samsung
Gary Knight, Commercial Content Director, ITV
Shirlene Chandrapal, VP, Connected TV, Smartclip
Richard Musch, Director of Business Development, Philips Net TV

Panel:  The impact of new advertising inventory and format innovations
Chair: Richard Broughton, Senior Analyst, IHS Screen Digest
Sabine Eckhardt, Managing Director, ProSiebenSat.1 Media AG
Yariv Erel, CEO, Justad.TV
Joe Rider, MD, Duke & Earl
Richard Brooke
, Communications Buying Manager,Marketing Services, Unilever
Jeff Siegel, SVP Advertising, Rovi MTV Networks International

Keynote Presentation: Maximizing monetization through media bundling
Mark Johnson, Product Manager, Advanced Advertising, Harris Corporation, Broadcast Communications

Keynote Presentation: Creating synergies between TV and online media
Maciej Ziąbrowski, Director of Strategy & Research, TVN Advertising Department

How broadcasters can future-proof themselves
Nigel Walley, MD, Decipher

Panel: How can commercial broadcasters keep growing?
Chair: David Mercer, VP, Principal Analyst, Strategy Analytics
Emmanuel Guyot, Director Marketing Clients & Revenue Management, TF1
Gilles Pariente, Business Development & Digital Director, Central and Eastern Europe & Benelux, Turner Broadcasting Systems Europe
Francisco Asensi Viana, Director of Interactive Media, RTVE
Nigel Walley, MD, Decipher
Thomas Bremond, Senior VP Europe, DG