High recall rates for in-app advertising on smartphones and tablets
New Parks Associates consumer research reveals that connected devices score high rates of advertising recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device. Heather Way, Senior Research Analyst at Parks Associates, says: “Over 50% of U.S. broadband households now own at least one Internet-enabled CE device and tablet ownership grew by 146% in the first three quarters of 2012. These devices offer a significant opportunity, in an increasingly fragmented media environment, for advertisers to form and maintain meaningful connections with consumers.”
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