Industry Reports
Advanced advertising is associated with retrofitting television to emulate the addressable, interactive and measurable capabilities of the Internet. With the migration of content onto PCs, tablets, smartphones and other such devices, the category now includes efforts to monetize video displayed on those screens. Techniques that prove effective will find a place in the portfolios of those in the business of connecting sellers with buyers.
The defensive business models around multi-screen TV suggest increased competition is having an impact on the Pay TV market and it could be time to think about where future revenue growth is coming from after HDTV. The answer could be the ‘connected home’, with service providers taking more responsibility for managing the entertainment and multimedia experience and also providing new home management services ranging from energy monitoring to security.
Multi-screen TV services from Pay TV operators are boosting value-for-money for subscribers and helping to counter the threat of cord-cutting. The next step is to evolve multi-screen TV so that more content is available on more screens and sooner. Content rights are lagging behind technology but the goals of the content owners and Pay TV distributors are generally aligned. There are no significant technology barriers for this market but there are growing concerns about the sustainability of the current DRM model and calls for more proactive security management.
This report considers how QA can improve the Pay TV business for ‘traditional’ audio/video services and its role in helping to expand the boundaries of a TV service, both around and beyond the customer home.
The report examines how the advertising and broadcast industry can work together to improve targeted advertising, enhance measurability and consumer engagement while analysing new business models for content owners, broadcasters and service providers through new advanced advertising techniques
Whether it is managed Pay TV, broadcaster catch-up TV or other OTT video, consumers want content on more devices and in more places. Increasingly, that means video on tablets and smartphones at home with companion screen experiences. Viewing habits are changing quickly and everyone, even free-to-air platform operators, are responding.
DTT service providers want to deliver the most services possible in the spectrum they have been licensed. Network operators can harness advanced technologies and architectures to increase the efficiency of both distribution and last mile delivery, with dramatic results. This report includes input and insights from DNA, Arqiva, Zeonbud/Romsat, Harmonic Inc, DTC Digital TV Transition Group, TeamCast, T-VIPS and Net Insight, among others.
The distinction between multi-screen TV and TV will eventually disappear as all video services inherently incorporate any device where we want to consume content. The challenge is to make multi-screen services more scalable, which requires advances in headends, networks, content rights and revenue protection.
Multiplatform TV report analyses multiplatform pioneers; expanding Pay TV bundles; service provider and content owner rationale; Pay TV business models; the rise of mobile; monetizing mobile video; multiplatform technology challenges.
Find out how connected TV changes the television industry. Includes analyst forecasts and considers the role of new service providers, CE manufacturers and broadcasters, where content is coming from and how Pay TV should respond. Click on the image to view the free report.
The report analyses how service providers, broadcasters and content owners can deliver and monetise personalised, cross-platform, multi-device video services. We look at how it is happening today with case studies and insight from leading service providers from around the world.
This report assesses how operators can share content from the Set Top Box around the home and beyond. It looks at the entire home and how to economically (and the practicality) of the “wired” option and where we are today with wireless. Future business models and new services that can be supported by modern set top boxes are analysed in detail with executive insight provided from leading operators and technology vendors.
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