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Informa: TV advertising worth $202 bn by 2017; online video ads $19 bn

Newswire
November 15, 2012

Informa Telecoms & Media is forecasting that the global advertising market for traditional TV will be worth $202 billion by 2017 and the online video advertising market, bolstered by important new sectors like tablets and Smart TVs, will be valued at a further $19 billion. The predictions are made in its Global TV and Online Video Advertising Forecasts – 5th edition.