http://www.v-net.tv/ News, blogs and analysis for the pay-tv industry. http://www.v-net.tv/blogdisplay.aspx?id=311 http://www.v-net.tv/blogdisplay.aspx?id=311 08/03/2010 14:32:39 Patrick Walker, Director, Video Partnerships EMEA at YouTube, has told a primarily cable TV audience that his company helps drive demand for higher speed broadband products, so is contributing to overall service provider revenues. http://www.v-net.tv/blogdisplay.aspx?id=310 http://www.v-net.tv/blogdisplay.aspx?id=310 08/03/2010 14:19:08 The honeymoon is over for online video advertising according to Rhys McLachlan at Mediacom, a leading media buyer. Advertisers are starting to ask tough questions about the effectiveness of online video and ROI, and need answers. http://www.v-net.tv/blogdisplay.aspx?id=309 http://www.v-net.tv/blogdisplay.aspx?id=309 04/03/2010 22:29:06 Virgin Media CEO Neil Berkett told Cable Congress on Thursday that multiplatform content services will redefine bundling, taking the emphasis away from discounts and towards value-add. http://www.v-net.tv/blogdisplay.aspx?id=308 http://www.v-net.tv/blogdisplay.aspx?id=308 04/03/2010 22:27:02 Over-the-top content is good for high-speed broadband packages but Manuel Cubero, Chief Operating Officer at Kabel Deutschland, told Cable Congress that his company will monetize it in other ways. http://www.v-net.tv/blogdisplay.aspx?id=307 http://www.v-net.tv/blogdisplay.aspx?id=307 04/03/2010 22:25:00 HBO needs cable to deliver the kind of customer experience that makes them willing to pay for premium content. CEO Linda Jensen does not want to see operators become dumb pipe providers. http://www.v-net.tv/blogdisplay.aspx?id=306 http://www.v-net.tv/blogdisplay.aspx?id=306 04/03/2010 22:22:38 Virgin CEO Neil Berkett wants to give customers access to video everywhere and believes the ability to view content throughout the home, and shift sessions between devices, is a service differentiator. http://www.v-net.tv/blogdisplay.aspx?id=305 http://www.v-net.tv/blogdisplay.aspx?id=305 03/03/2010 18:14:19 Providing free online access to content as part of a Pay TV subscription is a step in the right direction, Discovery’s CEO tells Cable Congress. But broadband viewers are not valuable enough to a programmer’s advertisers. http://www.v-net.tv/blogdisplay.aspx?id=304 http://www.v-net.tv/blogdisplay.aspx?id=304 03/03/2010 18:13:11 Apart from a handful of popular broadcast networks, most content will migrate to on-demand, Hans Holger Albrecht of Modern Times Group tells Cable Congress. SVOD will drive the migration. http://www.v-net.tv/blogdisplay.aspx?id=303 http://www.v-net.tv/blogdisplay.aspx?id=303 03/03/2010 18:12:00 CEO Mike Fries has revealed plans for an IP gateway in 2011 that will include six tuners, HD PVR, DOCSIS 3.0 and built-in Wi-Fi. The vision is for plug-and-play in the cable home. http://www.v-net.tv/blogdisplay.aspx?id=302 http://www.v-net.tv/blogdisplay.aspx?id=302 03/03/2010 18:10:02 Liberty Global’s CEO has told Cable Congress delegates that EuroDOCSIS 3.0 was the easiest decision his company has made in a long time. The technology helps win new customers. http://www.v-net.tv/blogdisplay.aspx?id=301 http://www.v-net.tv/blogdisplay.aspx?id=301 02/03/2010 16:03:18 European cable operators can achieve a major broadband advantage with EuroDOCSIS 3.0 but they must be careful not to lose ground to advanced video offers from telcos. http://www.v-net.tv/blogdisplay.aspx?id=300 http://www.v-net.tv/blogdisplay.aspx?id=300 02/03/2010 16:01:24 Duco Sickinghe, CEO of Telenet, presents the Cable Congress Keynote address tomorrow, having the satisfaction of a 49% jump in digital subscribers last year and now a 100Mbps+ network-wide broadband offer. http://www.v-net.tv/blogdisplay.aspx?id=299 http://www.v-net.tv/blogdisplay.aspx?id=299 02/03/2010 16:00:02 There are now 3.5 million FTTH or FTTB subscribers in Europe, with nearly a quarter of them served by a handful of alternative broadband operators. Russia is demonstrating ‘huge’ fibre potential. http://www.v-net.tv/blogdisplay.aspx?id=298 http://www.v-net.tv/blogdisplay.aspx?id=298 02/03/2010 15:57:26 Having successfully targeted business customers using their cable HFC networks, US cable operators are also using Wi-Fi to offer mobile broadband. BelAir Networks believes European operators could, too. http://www.v-net.tv/blogdisplay.aspx?id=297 http://www.v-net.tv/blogdisplay.aspx?id=297 25/02/2010 15:39:33 The fundamental problem lies in achieving broadcast quality delivery to different connected devices in the home while keeping maintenance and technical support costs under control. It amounts to a major challenge for IPTV homes. http://www.v-net.tv/blogdisplay.aspx?id=296 http://www.v-net.tv/blogdisplay.aspx?id=296 24/02/2010 23:26:43 iSMART claims it has found a way to overcome the FEXT interference that limits VDSL2 loop lengths. The result could change the economics of high speed telco broadband and boost IPTV HD ambitions. http://www.v-net.tv/blogdisplay.aspx?id=295 http://www.v-net.tv/blogdisplay.aspx?id=295 24/02/2010 23:25:14 Advertising budgets for pre-roll online video will only really open when there is a better understanding of audiences, according to Tim Hussain at Sky Digital Media. Sky has the data needed but not all in one place. http://www.v-net.tv/blogdisplay.aspx?id=294 http://www.v-net.tv/blogdisplay.aspx?id=294 24/02/2010 22:35:22 Flash Player 10.1 is said to improve mobile video playback while reducing the burden on phones and batteries. Brightcove claims its Flash 10.1 solution opens the door to high quality long form content. http://www.v-net.tv/blogdisplay.aspx?id=293 http://www.v-net.tv/blogdisplay.aspx?id=293 24/02/2010 22:32:44 US television advertisers are showing renewed confidence in the 30-second advertising spot despite a general loss in confidence in the effectiveness of TV ads. Sixty per cent will pay a premium for targeting. http://www.v-net.tv/blogdisplay.aspx?id=292 http://www.v-net.tv/blogdisplay.aspx?id=292 24/02/2010 22:31:01 Apple, Sony and Microsoft have an opportunity to provide branding and control into the living rooms, which means the EPG will play an increasingly important role in gaining control of consumer entertainment choices.