NAB: yap.TV makes second screen show synchronisation easier

yap.TV, which claims to be the leader in Social TV applications on the second screen, has announced the availability of yap.TV Live Pulse, a Sync-to-TV entertainment experience, along with the yap.TV CMS (Content Management System) to manage rich media content for any show on the yap.TV platform. “Now, every show on every network can instantly administrate content and create interactive show experiences to increase engagement and tune-in with target TV audiences,” the company declares.

The yap.TV CMS enables content producers and networks to select any show on any network on TV and add sync experiences that TV fans can enjoy while watching their favourite shows live, or on DVR. Partners working with yap.TV, such as USA Network/NBCU, XIX Entertainment/Q’VIVA!, and others, can upload a video for audio fingerprinting and assign enhanced content to sync with the first airing of a show or DVR playback. “For partners that want to accelerate their second-screen plans and host their experiences within the yap.TV app, there will be no charge for the service,” the company notes.

Trevor Stout, CEO at yap.TV says: “A number of TV networks have expressed the need for a cost-effective way to provide synchronized content for their fans but, equally as important, networks have expressed the desire to easily manage the content in those experiences, in real-time. Our yap.TV Live Pulse feature and CMS solves both issues.”

When a show airs, a Live Pulse button begins to literally ‘pulse’ on screen in the yap.TV app, denoting to users that live synched content is now available. Partners can sync videos, picture albums, interactive ads and more to broadcasts, on-the-fly. Additionally, partners can modify show information, graphics, polls and social streams.

Live Pulse experiences have recently debuted on Q’VIVA!, a new docujourney show produced by Simon Fuller, Jennifer Lopez, Marc Anthony and Jamie King, that extends the TV fans entertainment experience during the show across the U.S. and 20 Latin American countries. To power its Live Pulse experience, yap.TV has licensed Audible Magic’s patented SmartSync media synchronization technology.