NAGRA and Kantar Media team to measure in-home viewer behaviour

NAGRA and Kantar Media, which specialises in audience research and competitive intelligence, are teaming to help service providers capitalize on the wealth of data available through in-home devices. The service will be available pre-integrated with OpenTV 5, NAGRA’s open media convergence platform, and takes full advantage of its multi-device TV measurement capabilities.

The new service provides the tools for accurately measuring viewer behaviour on in-home television devices with minimal change to a service provider’s existing infrastructure. “It will enable service providers to improve their channel line-up and subscription tiering, provide personalized content and measure usage of service offerings such as PVR, VOD or interactive applications, all while respecting viewer privacy,” NAGRA explains. “What’s more, it gives service providers valuable and critical data needed by advertisers to measure the effectiveness of ad campaigns, driving new and increased advertising revenue opportunities.”

Samir Mehta, Senior Vice President, DTV Solutions for NAGRA, adds: “We are giving our customers access to some of the most advanced reporting and analysis capabilities available today. Together with Kantar Media, we’re making it possible for them to capture critical subscriber generated information such as PVR and advertising interactions and taking a major step towards enriching and personalizing the television experience.”

Nick Burfitt, Global Director of Return Path Data (RPD) services at Kantar Media Audiences comments:  “The larger number of new digital platforms and channels presents fresh audience measurement challenges for broadcasters and service providers.  By working together with NAGRA we hope to help service providers gain a deeper understanding of their subscribers’ viewing habits to enable a more effective Pay TV strategy that will ultimately help grow their business.”