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Next step for Virgin TiVo: TV Anywhere companion app
The idea that consumers want to access more web and interactive content through a single UI is being proved on the TiVo platform at Virgin Media. Now the company is offering customers a powerful companion app for the Apple iPad, called Virgin Media TV Anywhere, that acts as a rich extension to this television UI and includes streamed video. Here, Ian Mecklenburgh, Director of Consumer Platforms, Digital Entertainment at the cable operator, discusses these developments, the role of Red Button on TiVo and where platform operators fit into the second screen environment.
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