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Global online TV and video revenues will reach $28.72 billion in 2017, a massive increase from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 2012, according to a new report from Digital TV Research. The Online TV and Video Forecasts report (which covers fixed broadband developments – not smartphones or tablets) explains that the over-the-top TV sector is on the brink of a huge take-off as the key players expand globally, companies consolidate and as new partnerships are announced on a daily basis.
Online TV and video advertising is the key driver in the OTT sector, says the research firm. These recorded revenues of $6.0 billion in 2012, up from $2.4 billion in 2010. “Rapid advertising expenditure growth will continue, to reach a global total of $14.7 billion in 2017. However, advertising’s share of total OTT revenues will fall from 65% in 2010 to 51% in 2017,” the company reports.