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Ooyala, the online video publishing and analytics solutions provider (whose customers include ESPN, Rolling Stone, Yahoo! Japan and Virgin Media) says its content discovery engine is dramatically boosting consumer engagement in use with pre-release customers. There is more consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.
The content discovery engine is the newest addition to Ooyala’s suite of online video products and services and it is being highlighted at NAB. The technology uses proprietary algorithms, machine learning and collaborative filtering to deliver personalised content recommendations and dynamic programming guides across all screens. It leverages the data collected from nearly 200 million monthly viewers who watch Ooyala-powered video experiences across the web.