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C3, C7, C...Who Cares? - The Future of TV Advertising Will Be DAI

The C3 window during which on-demand views are added to original broadcast ratings for the purposes of advertising measurement is being extended to seven days. But the answer to monetising TV is not simply adding days to the viewing window, but introducing dynamic advertising insertion with its more targeted and timely ads that improve ROI and bottom lines.

 

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Local TV – turning potential into success

Local TV has arrived in various UK markets, though Birmingham highlights how things can go wrong. The challenge will be delivering the right service and making people aware of them. Research shows half of Brits are keen on local programming but 15% have not heard of ‘local TV’. London Live, drawing on newspaper editorial resources, shows the potential for cross-platform advertising and promotion. 

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Integrating Video Services - The Need for a Hybrid Solution

Ambitions to deploy new services, including improved user interfaces and programme guides, can be limited by legacy set-top box hardware. A virtual STB approach can enable mobile devices to connect to a server in the cloud to control the legacy STB, or use connected CE devices to extend the guide experience while leveraging the core video functions of the traditional STBs.

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Human eye puts strain on Wi-Fi

At CES in January we should expect smartphones and tablets with higher resolutions. Recent studies show that even on 10-inch tablets people can see the quality improvement from 4K video and maybe even from 8K video. 4K on tablets, and not just televisions, will increase the pressure on Wi-Fi, which often struggles just with normal HD, using current technologies.

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Advanced video services: The solution is in the cloud

It will take more than hype to convince platform operators that they should move their video operations to the cloud, although ever-changing consumer behaviour, device profiles, streaming formats and encoding standards mean a virtualised option is tempting. Operators need to ask whether cloud solutions can reliably support a robust and competitive Pay TV operation today and into the future.

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Consumer Wi-Fi pain goes unrecognized

Wi-Fi performance in the home is a surprisingly neglected aspect of broadband service by analysts as well as operators and consumers are starting to accept a substandard level of service over Wi-Fi. The limits of using single access points, and the benefits of instead using mesh technology for home Wi-Fi, are now documented and will become more important as in-home mobile device usage grows.

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Wireless mesh avoids need for wired backbone for ubiquitous home TV service

While Wi-Fi can now support full HD to portable devices around the home, many residences have signal black spots. Increasing the power of routers or central Access Points is not the solution if walls and ceilings separate them from end devices. Using a Wireless Mesh technology does deliver whole home coverage - and avoids the challenges associated with wired backbones that interconnect multiple Access Points.

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Selling digital films has been a struggle for many years, but it just might have found its saviour in Sky and BT

In the UK Electronic Sell-Through (EST) purchasing has been dominated by younger age ranges. Those not using it cite price, difficulty with the process, concerns about storage and security. Now BT and Sky allow subscribers to browse and buy directly from their TV menu, with the digital film downloading to their STB. This is attracting an older age group, reflecting an industry assumption that TV platforms are more trusted by older age groups than recent entrants to the content game.

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RDK: Maximizing the Benefits of Adoption

The RDK provides a foundation to increase the pace of new software development, testing, and deployment which may encourage the DevOps paradigm of close cooperation between development and operational departments. This article outlines the practical considerations for operators moving to RDK, ensuring maximum benefit from the inherent openness, flexibility and portability of RDK.

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IP Video: A Whirlwind of Innovation

In the next few years, we will see all video delivered over all-IP networks. Every end user will ultimately be served with a unique stream, with the exception of a few popular live TV programmes and TV channels that remain on multicast. Dedicated video platforms will migrate to cloud-based services and the traditional STB will disappear. As a result, service providers will deliver a great user experience in a more cost-effective way. 

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Successfully Navigating the European TV Landscape

The European TV market is brimming with opportunities for service providers offering OTT, VOD and multiscreen, but to operate across borders you need to contend with a myriad of operating, technical, cultural and commercial nuances, plus different legal restrictions, which makes a local partner valuable. Even new entrants will need linear as well as VOD and everyone will need to invest in original programming. 

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Fixed broadband vendors still ignore the Wi-Fi dimension

Most broadband services now compromise three physical segments: fibre then copper and finally Wi-Fi in the home. There has long been some synchronization between the fibre and copper elements, as has happened with the progression of the VDSL standards, culminating in G.Fast. It makes sense now to bring Wi-Fi right into those discussions.

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Even with 11ac, Wi-Fi is not able to meet consumer expectations

Wi-Fi has been struggling to keep up with consumer expectations for in-home performance, particularly among those watching HD on tablets and other devices. 802.11ac increases performance but decreases range so, if anything, it increases the variation in performance seen around a building, especially between floors. As a result, Wi-Fi performance will feature prominently at Broadband World Forum this week.

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The problem of piracy

Game of Thrones suffered 1.6m illegal downloads in four weeks leading to August. DRM is the answer but many  vendors use invasive digital rights protection techniques that assume the system is always under attack and which cause restrictions and performance degradation to honest users. Streaming is performance intensive so we need solutions that do not impact the user experience.

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Quantifying vSTB as a function of service velocity and subscriber reach

Sachin Sathaye at ActiveVideo challenges the argument that an STB has to disappear for something to be termed ‘virtual STB’. Whatever definition you prefer, he believes there is a mathematical formula that defines vSTB as a cost reduction strategy for Pay TV providers and as a function of service velocity and subscriber reach.

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HYPER! The New Approach To Personalisation

Imagine if you could offer content to a user that suits their needs at any given time – one app, one interface, a multitude of content types. Relevant content is surfaced based on time of day, device and what you have searched for, and content means not just video but a whole ecosystem of news, information and entertainment. The service provider becomes the facilitator and gets the brand reinforcement and recognition that Google and Apple enjoy.

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Tracking Eyeballs: Engagement Heuristics in Multiscreen Environments

‘Casting’ and the transition to HTTP IP video delivery across all devices, including the STB, will mean the ‘app’ controlling large screen broadcast and personalised device become the same thing. That means you can better track multi-tasking and coordinate interest-related advertising across all screens, like holiday ads to the main TV if you were booking holidays on the iPad. ‘Traditional’ Internet ad networks will use this real-time data to bid for inventory on the main screen.

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Accelerating TV Everywhere for Pay TV Operators

Pay TV operators need to prepare their infrastructure for live linear streaming without breaking the bank. Fixed-function hardware might offer good performance initially but cannot withstand accelerating innovation. With a software-defined architecture, operators can more confidently pursue live linear streaming offers and enhance them with catch-up TV and start-over TV and explore new delivery models such as HbbTV, all while lowering cost of entry into new projects, markets, and applications.

 

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Technology and Consumer Behaviour Trends Defining Next Generation TV User Experiences

An outline of how and why the Pay TV user experience is being redefined, covering the impact of detailed contextual metadata, cloud intelligence, open software like HTML5 and RDK, the influence of the Internet of Things (including auto discovery, location sensing, etc.) and control interfaces on connected devices and, later, wearables.

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Without High Dynamic Range, 4K success will be elusive

More pixels is not enough; for 4K success you need high frame rates but also High Dynamic Range, which gives brilliant bright and dark shades and so more vivid details, a technology that will fulfil its potential on ever-improving screen technologies like OLED. There is scientific evidence that 4K with HDR provides a quantum leap in perceived quality, regardless of viewing distance.

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The living room of the future – who will win the battle for control?

Service providers and device makers should ensure their remote controls are market compatible so they can become the one remote that consumers gravitate towards, helping to also provide brand equity as devices become hidden or disappear into the cloud. Meanwhile remotes will be complemented by, not replaced by, smartphones and they will play a role in the Smart Home.

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Dongles, 4K and virtualization come together to create Next Gen UI at IBC 2014

This year again, the various themes of IBC come loosely under a single heading, which is Next Generation TV Experience.

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The App Evolution: How to build new revenue streams and monetise OTT content

App usage and in-app purchases offer operators significant opportunities for revenue and loyalty but context is king if you want to create real audience engagement, so app content should be fully integrated with TV viewing. Meanwhile cloud-based TV app frameworks allow operators to deliver a full app service to any device that supports an Internet browser.

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Europe’s backhaul networks will strain under Netflix load

The arrival of Netflix in several more European markets including France and Germany could bring in its wake unwelcome American imports: Congestion in backhaul networks, interconnections and possibly the access infrastructure itself. There are fears it could lead to the sort of disputes with operators we have witnessed in the U.S.

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Ericsson Media Vision 2020 Game Changer Two: The IP Imperative

In the latest part of Ericsson’s Media Vision research, the company predicts that in 2020 on-demand consumption will be more personalized, OTT disruption will give way to collaboration and LTE networks will provide consistent experiences in the home as well as outside it. Consumers will embrace mobile streaming.

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