OTT video will pass 10% share of TV revenues by end of decade
Informa Telecoms and Media forecasts that OTT video will be worth over US$37 billion in 2017. At that point advertising will still be a larger revenue generator than subscriptions, highlighting the continued immaturity of the OTT video market, the company says. “Although US$37 billion is an eye-catching number, OTT remains a small proportion of total TV and video revenues. We estimate that OTT will take only 7% of such revenues by 2016 and that only toward the end of this decade will it contribute a double-digit share of overall TV revenues,” comments Giles Cottle, Principal Analyst. While US dominance of the OTT market will wane slightly over the course of the forecast period, it will still account for over half of all revenues by 2017. Informa’s OTT Video Revenue report features forecasts for the global regions, and 13 key countries, covering OTT advertising, subscriptions and transactions, including commentary explaining these revenue trends.
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