Panel: Addressable advertising: exploring the business case

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Videonet is a leading source of strategic insight, analysis and news about post-convergence television. We explore the challenges and opportunities for the TV industry as it introduces more on-demand content and evolves towards multi-screen delivery, companion experiences and a hybrid broadcast/IP connected TV universe. Focusing on the user experience, the business models and technologies that are both driving and being shaped by convergence, we are read by Pay TV operators, broadcasters and content owners, CE vendors, online video service providers and advertisers, among others.

Videonet operates the website www.v-net.tv and publishes regular newsletters that are complemented by ‘show dailies’ from major industry events. Our in-depth industry reports (packaged within e-magazines distributed around key exhibitions), webcasts, webinars, video interviews and blogs provide thought leadership from senior executives across the TV ecosystem.

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