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Opera Software says it can help service providers transform online video into apps for connected TV at zero cost and all in less than a minute. Dailymotion, the world’s second-largest video site with 112 million unique visitors a month, is the first company to use the Opera TV Snap solution, which takes online video channels and existing video inventory and repurposes it into ready-to-run HTML5 apps for the Opera TV Store, a Smart TV app storefront supported by major television and set-top-box manufacturers.
“Opera TV Snap is the fastest way to reach new audiences on the home’s biggest screen, enabling content owners to monetize their existing video catalogues through Opera’s own ad networks and similar partnerships,” the company says. “With no special technical skills required to transform content into a Smart TV app, Opera TV Snap breaks down the barriers to entry.”
Dailymotion’s official users can now submit their channels as video apps for the Opera TV Store, simply by visiting opera.com/tvsnap, filling in a description of the channel and clicking submit. The app creation process is completed in under a minute.
“Video has proven to be the most popular app category for Smart TV audiences, and it’s no wonder, as larger TV screens can bring viewers up close and personal with their favorite online content,” says Aneesh Rajaram, Senior Vice-President for TV & Devices, Opera Software. “Opera TV Snap will help brands and content owners effortlessly reach new audiences, while bringing a greater choice of popular video to viewers.”
Vincent Martin, VP Media Development at Dailymotion, comments: “The Opera TV Snap solution is a good example of our strategy to simplify distribution and exploit content across all screens and platforms. And, for our users, it will be even easier to find their favorite content directly on their Smart TVs.”
The Opera TV Store is an HTML5-based app platform, giving users a rich selection of entertaining apps. It has already launched globally on Smart TVs and Blu-ray Disc players from Sony and TCL, and has also been selected by Humax, Hisense and MediaTek.
Each app submission will be moderated to check the validity of content and the app description. Any app generated via Opera TV Snap is optimized for easy four-way navigation with a standard TV remote control. An app plays videos from a channel one after the other for a truly lean-back viewer experience and links to its online video account to sync new content automatically.
Opera advises, “To create a TV application with Opera TV Snap using your Dailymotion account, please visit http://www.dailymotion.com/extras/operatv once you are logged in on Dailymotion.”