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Unitymedia, Virgin Media and UPC Ireland discuss VOD advertising

Newswire
November 15, 2012

Virgin Media, Unitymedia, UPC Ireland and SeaChange International will all be speaking at a free Breakfast Briefing later this month about VOD advertising. They will be discussing the pioneering business relationships, workflows and technologies that ensure on-demand is not only part of everyday viewing habits but part of the mainstream television business.

The briefing is being held on the first day of the Future TV Advertising Forum and you can register whether you are attending this conference or not. Topics include how to optimise advertising inventory, how to make VOD platforms attractive for broadcasters and how the platform operator/content owner/advertiser partnerships are evolving based on experience in the field.

You can find out more about the panel topics and how to register here:

The speakers are:

  • Chair: Barry Frey, Former-EVP Advanced Advertising, Cablevision
  • Simon Kelehan, Head of Content, UPC Ireland
  • Aseem Bakshi, General Manager Advertising, Seachange
  • Mark Brandon, Commercial Director, Virgin Media
  • Dr Daniel Hesselbarth, Head of CPE and Product Innovations, Unitymedia