Unmanaged first-mile IP contribution could expand live events coverage

Net Insight has introduced a way to harness unmanaged IP networks to transport video content from live events, offering the combination of quality and cost that enables coverage of second and third tier events, like sports, which would not otherwise get covered. Covering first mile contribution, the new Nimbra VA 210 incorporates content-aware Forward Error Correction (FEC), which reduces effective packet loss and selective retransmission of unrecoverable data loss. The new transport solution also uses dynamic rate control and clock synchronization to provide the reliable QoS layer that media operators need to ingest content over unmanaged IP networks with confidence. The product also enables fast time-to-market through the use of IP connections with short lease and provisioning times.

“Using unmanaged IP networks to deliver content with quality has been a long-time goal for media providers but these networks are engineered for best-effort data transfer, which results in low quality when used for video transport,” Net Insight explains. “In areas such as remote sporting arenas, and for live events that target niche audiences, our Nimbra VA 210 offers media operators and broadcasters the opportunity to extend their network reach by using unmanaged IP networks to transport content with an acceptable level of quality for video contribution. They can do it in a way that significantly reduces costs for content creation and production.”

Per Lindgren, CTO and VP Business Development of Net Insight, adds: “Until now, the high cost, availability issues and lease-times associated with managed first-mile connectivity has made the contribution and production of tier-two and tier-three events, such as regional sports, a prohibitive venture. With the launch of the Nimbra VA 210 there is now a way for operators, service providers and broadcasters to overcome these challenges and begin addressing new markets suitable for cost-effective new media production.”

Broadcasters connect the Nimbra VA 210 video appliances to the nearest Nimbra MSR PoP. The new product is scheduled for delivery at the end of March 2013.