White Papers
As of end-2012, SNL Kagan analysis indicates that 2.3 million households in Chile subscribed to broadband services, translating to 50.6% household penetration. Our models indicate Chile’s broadband sector is on a fast growth track, with a projected 6.1% compound annual growth rate for subscribers between 2012 and 2021 expected to drive broadband penetra- tion to 76.0%. Broadband penetration gains at a 4.6% CAGR are modeled to be in contrast to pay TV penetration’s 0.6% CAGR for the same period.
Taiwan is the fifth-largest broadband market in the Asia-Pacific region, with 5.7 million households, or 69.8% of total households at end-2012, subscribing to broadband services. Pay TV is well-adopted, with 83.2% of TV households taking cable, direct-to-home or IPTV at end-2012, with the market enjoying some of the most affordable video packages in Asia. While the market has a historically strong multichannel sector, broadcasters and OTT entrepreneurs have leveraged the market’s high broadband adoption to deliver IP-based video content, filling a service gap left by analog cable networks and limited interactive TV.
At end-2012, Venezuela was the fifth-largest pay TV market and the sixth- largest broadband market in Latin America. However, household penetra- tion rates for pay TV and broadband both remained relatively low, at just 39.5% and 25.3% for 2012, respectively. These market dynamics, as well as low broadband speeds, have thwarted widespread OTT development in the country while regional peers such as Mexico and Brazil have expe- rienced more substantial online video development. Nonetheless, over the next ten years, our models indicate Venezuela’s broadband adoption will increase at an 8.6% CAGR, reaching 52.4% of households by 2021 while also exceeding its anticipated pay TV adoption of 45.3%. As such, SNL Kagan expects OTT services to take off in the Venezuelan market long term, fueled by the increasing availability of high-speed broadband services and growth of online video from broadcasters and services like Netflix Inc. and Telefónica SA’s Terra Networks.
With social media’s ever stronger presence in everyday life, television has evolved to become a part of a multimedia system that allows users to share their views and opinions. With interactivity, the common TV set has developed into a new social platform. There is great potential for interactive TV service providers, especially with OTT technology expanding the reach of TV.
Broadcast is no longer the only show in town when it comes to delivering TV and film content to the masses. In recent years the consumption of such content over Internet-enabled devices has exploded. The report highlights the four key challenges content owners face when delivering content to the internet: Delivery, service, packaging and delivery technologies and standards.
To better understand how over-the-top (OTT) video is shaping video competition and media economics globally, SNL Kagan maintains a global OTT entity database, tracking more than 700 OTT deploy- ments organized by entity type: OTT Aggregator, Broadcast Catch-up, Connected TV, Game Console, Stand-alone OTT Set-top Box and TV Everywhere. Kagan have selected these entities from our study of OTT landscapes in 35 key markets outside the U.S. Using the database, readers will find information on each entity’s distribution platforms, revenue models, supported devices, content suppliers and, in select cases, video-on- demand archive size.
CDNs have improved in leaps and bounds in the last decade. This white paper asks if mainstream suppliers are now struggling to deliver the next big improvement. We look into whether there could be a window of opportunity for network operators to get back into the game. Live OTT streaming is considered a great catalyst for this opportunity.We finish by looking into what the future of CDN's might look like in the next few years.
Higher capacity demands for networks are tackled with re-segmentation and node splitting, which leads to laborious and costly on-site re-adjustment of network devices. This results in increased risk of human errors and network unreliability, but also higher operating costs. An elegant way to reduce this manual work is to use intelligent network devices that can be automatically aligned and management software to control and monitor the whole network. This approach can lead to 50% savings in operating costs and payback times of 1-3 years. This paper outlines how such an intelligent network can be constructed and how intelligence affects network management.
With the growing popularity of OTT video services and HD video formats, broadband users will need signifcantly higher bandwidth in the future. FTTH would provide sufficient speeds but bringing fibre connections to people’s homes is far too expensive in a typical European apartment building. Data over Coax (DoC) provides a versatile and cost-efficient alternative by using existing coaxial cabling – for under one-fifth of the price compared to FTTH. In this whitepaper, we discuss Data over Coax’s architecture and the merits of different DoC technologies.
Romania’s OTT market remains relatively underdeveloped, although consumer appetite for pay video is clear given the market’s 78.3% mul- tichannel penetration rate, second only to Poland (89.7%) in the region. Strong pay TV adoption has been driven by affordable multichannel price points and continued competition among cable, IPTV and multiple DTH operators. Romania’s broadband adoption lagged regional peers at 41.6% in 2011, which, combined with a low-cost and highly saturated pay TV sector, indicates OTT players will be targeting a limited mass mar- ket subset. Our models indicate broadband subscriptions will grow at a 3.1% 2011-2020 CAGR, opening opportunities for OTT in the medium term, particularly as the market’s competitive pay TV operators look to multiscreen TV Everywhere systems for competitive differentiation.
Russia is eastern Europe’s largest multichannel and broadband market, with 22.2 million pay TV households (44% penetration) and 19.4 mil- lion broadband households (36.7% penetration) at year-end 2011. From these low penetration levels our models indicate broadband households will grow faster than pay TV households, signaling an opportunity for over-the-top (OTT) services to gain ground.
When should DVB operators consider a cardless security solution for their one-way broadcast network? Download Farncombe’s latest white paper on the future of cardless broadcast security to find out. Sponsored by Verimatrix, this paper takes an in-depth look at the trends in technology and cost models that are driving operator requirements for video security, along with shifting operatory attitudes as threats to revenue streams evolve. It incorporates complementary results from Farncombe’s Security and Piracy Survey, which polled a panel of more than 200 industry experts.
This growing consumers’ appetite for interactivity opens opportunities for broadcasters, content owners and advertising agencies to deepen their relationship with the consumer. Adding interactive applications to companion devices and smart TVs meets the demands of today’s media consumers and offers new monetization opportunities for targeted applications and advertising.
Automatic Content Recognition (ACR) will power the majority of these next generation interactive applications. Automatic recognition and precise synchronization – between TV programming and the interactive applications running on smart TVs and 2nd screen devices – greatly enhances the TV viewing experience. ACR is bringing a wealth of new possibilities to the broadcast industry.
Video has always been an immensely powerful medium. But until recently, there’s really only been one channel available for delivering it: broadcast TV. For brand marketers, that meant expensive TV ads. For media and content owners, it meant a tightly managed channel to market controlled by a few power players. However, recent advances in consumer devices and ubiquitous broadband have changed this. Today, there are numerous ways to get content in front of viewers and a large number of business models to play with.
The watchword today in advertising is personalization—using digital media to deliver highly targeted ads. So why is television's share of the global advertising market actually rising? Because TV is still better than the rest at engaging consumers.
Even as TV habits evolve, ratings in most countries are steady and ad rates are as hot as ever, particularly for the biggest shows. Contrary to the fears of many, the Internet—and social media, in particular—hasn't yet cannibalized TV advertising. In fact, it may even be improving the TV experience for viewers and advertisers alike. While so many technology evangelists proclaim that personalized advertising is the way forward and that traditional mass media has no future, for now television remains advertising's most appealing medium.
Put as simply as possible, HTML5 represents the next generation family of emerging open standards that will define and empower the behaviour of web browsers, interfaces, video, audio and applications for many years to come. This whitepaper looks at how HTML5 makes it possible to develop User Interfaces, applications and video services that will run equally easily, consistently and securely on a SmartTV, a set-top box, a smartphone or a tablet device.
In the last decade, Pay-TV operators have added telecoms services to their portfolio just as Telcos have added content services to theirs, creating competitive multi-play markets throughout the world. This White Paper explains how the Smart Home can become a new differentiating service for operators to stay competitive. It explains what the Smart Home actually is for the end user and divides the potential markets it can serve into four clear segments. After determining what the drivers will be for this new emerging market it explains in detail what role services providers can play in it.
Underlying technologies to cost-effectively deliver video content over the Internet have matured enough for carrier grade deployments. Competitive pressure and customer expectations have taken away time to learn as you go. The large one-stop-shop suppliers don’t yet have reliable end-to-end solutions and it’s a jungle out there. So how can you choose the right way forward? This White Paper discusses the principle technical, business and user experience challenges and promises for service providers. After clarifying what OTT is all about, we argue that new open standards like MPEG-DASH and pre-integrated building blocks already enable operators to deploy OTT services based on best-of-breed components within a short time-to-market.
The largest cable operator in the Netherlands, Ziggo, raised its profile in 2012 with financial and marketing coups. It also has continued to enhance its product mix, especially at the intersection of video and high-speed data, with a phased rollout of multi-screen video. Beginning with the launch of the Ziggo TV app on iPads in March 2011, Ziggo enabled live streaming to iOS devices in December 2011 and added more functionality in March 2012. This study looks at the history of Ziggo’s streaming video project, its decision to collaborate with RGB Networks on transcoding and packaging and plans to incorporate on-demand video and reach more end devices. This case study illustrates how one forward-thinking service provider has chosen flexible and high-performing solutions to align its network with emerging video consumption trends.
Megatrends are making their mark in the video entertainment industry, affecting device manufacturers, content distributors and consumers alike. These trends include the collision between over-the-top (OTT) content distribution using the internet and pay TV business models, the blossoming of connected TV strategies and the increasing importance of social media in TV. In the past companies in the content production, distribution and device manufacture spaces have for the most part worked together – and they will continue to do so – however, the future will also see these industries increasingly collide, as for example consumer electronics (CE) device manufacturers look to distribute content in the search for incremental and recurring revenues. This white paper highlights the fundamental principles that our experience has taught us can help digital content stakeholders can successfully surf the megatrend waves.
As the audience for Video on demand and online video increases, it is fast becoming an important component of media campaigns, a key brand building tool and a vital means of extending the reach of TV advertising. This report explains that current VoD advertising workflows don’t meet the challenging demands of a fast-growing industry and compare unfavourably with what takes place in broadcast TV or even radio
Turkey registered eastern Europe’s lowest pay TV penetration of just 31.5% of TV households at year-end 2011, indicating a substantial online video opportunity for one of the region’s largest markets. With low multichannel use and growing broadband adoption (42.6% at year-end 2011), broadcasters and pay TV operators are eying a major opportunity to monetize web TV services.
As in regional peer Poland, Hungary’s video market is likely to sustain a diverse population of OTT services as incumbent providers and upstart OTT players aim to maximize their leverage in the market’s 2 million broadband households.
This whitepaper explores how one of S3 Group's key operator customers has invested considerable effort in automating their Set-top Box (STB) testing process using StormTest Development Center to reduce their test cycle effort and improve their overall platform reliability.
The European market for home networking is ready to rapidly expand over the next few years as fundamental changes to the number of TVs per home collide with operator strategies to reach additional devices and screens. Since 2005 there has been a rapid shift in the number of households in Europe with more than one TV, growing by 50 per cent between the end of 2005 and 2011. In this respect, European households are starting to look a lot more like North American households with several TVs per home
Given the growing number of connected devices, the amount of video content available OTT, and the potential offerings from Apple and Google, IBB believes that every Consumer Electronics (CE) manufacturer, content owner, TV network, and service provider should be actively developing and executing a strategy to succeed within the changing landscape. This briefing will highlight some of the drivers in the emergence of connected devices, the potential opportunities, and the challenges that need to be addressed as connected devices emerge in the marketplace.
This white paper is an attempt to capture content owners’ requirements for content protection and predict trends for the future, so that service providers can be more educated about their choices and responsibilities when they enter into licensing negotiations with content owners.
The tv and video business is rapidly transforming from walled garden-based services to online video, linking consumers with more compelling content on a broader range of connected devices. This whitepaper looks at how service providers can drive the next generation of online TV services.
The following report examines the current state of over-the-top video services in Western Europe’s largest markets of France, Germany, Italy, Spain and the United Kingdom. All represent OTT video markets flourishing in different ways and at varying speeds, providing insights applicable worldwide.
The UK’s over-the-top content delivery market is developing at breakneck speed, propelled by a melee of interests from broadcasters and service providers to startup online aggregators, device-makers and traditional Internet players. Read this special report to discover why the UK is regarded as one of the most advanced online market
The paper explains the market need for TV recommendation engines, and how an integrated approach addresses the unique challenges of the TV environment, with an integrated recommendations engine approach
White paper that looks at online TV guide strategies for launching a guide, SEO strategies, and monetization options
This report explains the main factors contributing to the success of CAM module-based security solutions among paid access content providers on 'broadcast networks'; describes upheavals affecting traditional providers following emergence of new market players; presents traditional providers changing needs and details the strengths of module-based solutions.
Recession takes wind from Latin pay-TV sails...but markets motor on. The following SNL Kagan Global Multichannel Markets special report examines the current state of Latin America’s top 10 pay-TV providers, exploring the impact of consolidation, telco investment and recessionary pressures on the region’s video giants.
This white paper will demonstrate how it is now possible for telcos to improve their position in the content--to--consumer value chain, create a more sustainable business model to value chain members and profit from escalating over--the--top (OTT) video traffic.
The report examines the current state of OTT services in Brazil while exploring strategic routes for exploiting nontraditional video delivery systems targeting Brazil’s 49.6 million non-pay TV households.
This Vision Paper from ACCESS explains the growing and increasingly essential role of mediating software technologies for devices and applications both inside and outside the Digital Home, enabling the interconnection of devices and exchange of content – vital requirements for a connected life.
This report surveys the current state of IPTV worldwide and presents SNL Kagan’s forecasts for the platform’s growth during a five-year period, from 2010 to 2014, in six regions: North America, Latin America, Western Europe, Eastern Europe, Middle East and Asia Pacific. Our analysis covers the top 75 media economies in these regions, and our total figures do not include smaller markets.
How watermarking and fingerprinting technologies can help in the protection and monetisation of media content
This paper discusses the benefits of introducing an automated test framework for digital television receiving devices. It then focuses on three key areas for which automated testing can provide benefits that are difficult to achieve by manual testing alone: conformance testing, engineering support and resolving corner cases.
This White Paper outlines findings from the Advanced Advertising Media Project, which has analyzed the effectiveness of advertising within free VOD television programming, offering conclusions about consumer acceptance and the impact of different ad loads.
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