This live webcast investigated how content owners can maximise consumer engagement and monetisation on their multiscreen TV services. It considers the impact that a well-executed multiscreen strategy has on viewing behaviour, how you can get consumers to spend more time watching and interacting with a content brand and how this engagement can be turned into revenue, including through advertising. The one-hour discussion debated the potential role of data gathering and analysis and the benefits that a good data strategy delivers to viewers, broadcasters and advertisers.
Kevin Gallagher, CIO, Channel 4
Daniel Thunberg, SVP, Commercial, Piksel
Richard Broughton, Director, Broadband, IHS Technologyâ€‹
Moderator: John Moulding, Editor-in-Chief, Videonet