Sky Italia has selected ContentWise to power personalized recommendations for Sky Online, its recently launched online multiscreen video service covering movies, sports and TV series. The ContentWise solution gives Sky Italia complete management of Sky Online through a multi-device content publishing tool that lets content curators deliver targeted video recommendations. The solution also features advanced interactive analytics, providing valuable insights such as recommendations effectiveness and user engagement. This gives Sky Italia more visibility and control over the user discovery process. The solution is being deployed as part of a systems integration project managed by Ericsson.
Pier Paolo Tamma, Chief Information Officer at Sky Italia, says: â€œAs viewers demand more relevance and convenience in the content they consume, our goal is to make sure they can enjoy moving effortlessly across discovery patterns. Selecting ContentWiseâ€™s solution makes this vision a reality.â€