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Big Questions, Big Answers

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Media companies are collecting mountains of data about their users and audiences. Most of it is not used, yet the media industry can be dramatically reshaped by the insights Big Data has to offer. Broadcasters, content curators and advertisers can use this information to make predictions that will fundamentally change business models and revenue streams. This paper from GfK explores the benefits of Big Data and the journey to define and enable a cohesive and successful Big Data strategy, with insights from 14 media groups.

GfK

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