How mid-sized and smaller media companies can deliver compelling multiscreen services that meet the needs of the digital-first youth demographic and the wider OTT viewing public. This report investigates the evidence that online and multiscreen video is becoming mainstream and explores the new operations paradigms that are reducing barriers-to-entry for smaller media companies, including virtualisation of video headends and cloud-based pay-as-you-grow solutions.
The report explores the user experiences that must be delivered in order to attract and retain viewers and the greater emphasis this places on live-to-VOD capabilities. It looks at how small and mid-sized media companies can exploit and monetise the growing number of syndication opportunities, including social syndication, and looks at advertising strategies for multiscreen.
The report includes insights from Viacom International, Channel 4, Bay TV Liverpool, BBC, TV4 Group, Hearst Television, Ampere Analysis, MTM London, IHS, SNL Kagan, Anvato, Verimatrix, Conviva, Freewheel, 24i, Accedo and others.