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Winning with Immersive Video, one screen at a time

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How broadcasters and platform operators can create and then dominate the market for Immersive Video, one screen at a time

Broadcasters and platform operators need to deliver the best possible video experience to consumers across every screen, meaning the generational format upgrade to 4K and UHD must be much more than a first screen initiative. There is no reason why ‘traditional’ media companies cannot become the dominant force in super-premium multiscreen video while they wait for the winning broadcast UHD formula to emerge and then deploy it. It is not inevitable that Netflix and other pure-play OTT providers should be given a clear run at the nascent 4K market and the marketing bonanza that comes with being a hero innovator in the brave new video world.

In this webcast we look at how broadcasters and platform operators can lead the market for ‘4K and beyond’ multiscreen services, offering premium VOD and catch-up TV with streaming video to connected TV devices, laptops and tablets. We consider the market opportunity and the technologies required for high quality, reliable and scalable services of this kind. The webcast also takes a look at the broadcast workflow and playout considerations when planning for 4K multiscreen in the knowledge that broadcast UHD will follow. We investigate the impact that high dynamic range (HDR) and enhanced audio will have on the enjoyment of video services delivered to multiscreen devices and to big screen televisions, the various HDR and audio options that are emerging and the extent to which workflows, delivery networks and receive devices are ready for these exciting concepts.

This one hour discussion will provide an update on broadcast UHD developments and consider the overall opportunity for platform operators and broadcasters to create a new market for television, roughly defined as ‘Immersive Video’. This means video that goes beyond 4K resolution, includes features like HDR, wider colour gamut, enhanced audio and, where appropriate, higher frame rates, in order to ‘draw us into’ live events and dramatic storytelling. Meanwhile, we will consider whether the ‘traditional’ broadcast market is better placed than anyone to complement first screen viewing with second screen experiences, like giving a 360 degree stadium view on the big television, guided by where you point your tablet. We will be looking at the long-term opportunities for companion UHD experiences and also Virtual Reality television.

Spencer Stephens, Chief Technology Officer, Sony Pictures
Ian Trow, Senior Director of Emerging Technology & Strategy, Harmonic Inc
Chair: Barry Flynn, Contributing Editor, Videonet


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