This report investigates how Pay TV operators are harnessing OTT distribution and using operations paradigms from the IT and Internet worlds to defend their existing businesses, reach out to new markets and make themselves more agile. It describes, with numerous examples, how different OTT strategies are evolving including Pay TV Lite, the integration of third-party OTT services into STB platforms and the use of OTT as a substitute for satellite and IPTV. It considers the impact that virtualisation and cloud models are having on the ability of Pay TV operators to compete with the likes of Netflix and Amazon.
The report includes insights from VOO/Be tv, Vodafone Group, Sky, Canal+, KPN, Unitymedia, Liberty Global, TalkTalk, Maxdome, ABI Research, Ampere Analysis, NAGRA, Elemental Technologies, Harmonic and many others.
