MTG makes another investment in e-sports to complement its growing MCN presence

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    MTG (Modern Times Group), the pan-European free-to-air broadcast and Pay TV group, has acquired DreamHack, described as one of the world’s largest e-sports companies. DreamHack organises the world’s largest digital festivals, DreamHack Summer and DreamHack Winter, both held in Sweden. These attract 10,000 visitors who bring their own PCs for a weekend of gaming. Pro-gamers compete with each other and enthusiasts can challenge them at various types of games including PC or console games.  

    DreamHack is the leading e-sports player in Scandinavia and runs both local and global e-sports leagues, tournaments and championships. The company’s seven live events in 2014 attracted a total audience of over 105,000 people, and e-sports fans have watched 34 million hours of DreamHack content online. The company organises live events in Spain, Romania, Russia, France and the United Kingdom, and next year will host events in Germany and the US. 

    This is yet another example of how MTG is diversifying its business and especially how it is getting into youth-orientated ‘digital’ markets. The company is paying SEK 244 million (EUR 26 million) for the company, which generated SEK 69 million (EUR 7.4 million) of sales in 2014 and was profitable for the full year. 

    This investment follows MTG’s recent acquisition of 74% of ESL, the world’s largest e-sports company. MTG also recently invested in Zoomin, Europe’s largest multi-channel network, and in Splay, the number one multi-channel network in Scandinavia, both of which have large gaming communities and channels.

    “This complements our recent investment in ESL and reinforces our commitment to video gaming as one of the most watched and fastest growing online video categories,” says Jørgen Madsen Lindemann, President and CEO at MTG. “We are excited about working with DreamHack’s talented team to bring this great entertainment to even larger audiences around the world.”

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