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Home White Paper Commercial Gain: If Netflix moved into advertising
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Commercial Gain: If Netflix moved into advertising

By
Justin Lebbon
-
December 3, 2015
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Ampere Analysis
Ampere Analysis Netflix Advertising (1).pdf

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Previous articleChannel 4 points to 100% addressable world for its premium online inventory
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Justin Lebbon

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  • Analysis
    • The future of streaming television: leading media companies outline their strategies at Videoscape Europe on Thursday

      Putting an end to audience under-delivery and make-goods, and over-delivery with its wasted inventory

      The quest for scale in addressable TV, with broadcaster deals the next big hurdle

      Latest speakers revealed as Videoscape Europe focuses on ‘life at the tipping point’ in the digital transition

      The SVOD that wants to be No.4 in every market by curating ‘the best of the rest’

      AllAdvertisingConnected HomeConnected TVDelivery InfrastructureInside Video Tech
  • Newswire
  • Media
    • video

      What are marketers set to gain from tapping into CTV?

      video

      The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets

      video

      Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win

      video

      TV and addressable advertising in a transforming media landscape

      video

      The key objectives that drove Liberty Global’s Horizon 4 project

  • Reports & White Papers
    • Addressable ads and the future of TV marketing

      Why the 5G era relies on a new breed of CDN

      Broadband and beyond: The next steps for communications service providers

      Delivering the Entertainment Platform of the Future

      The future of streaming delivery – beyond the inflection point

  • Opinions
    • Q&A with Spark Foundry: Ensuring successful advertising in premium digital video including connected TV

      CTV offers UK advertisers addressability, scale, and actionable audiences

      Total TV is the answer to the AV effectiveness question

      Google’s latest move to propel Android TV OS: the benefits really do Stack up

      Addressable TV advertising: enhancing brand building with the power of relevance

  • Webcasts
    • Targeted TV advertising – what’s in it for you, and them?

      Predictive audiences – be the first to use them

      Building the TV service of the future with a cloud-scale, hybrid-ready video plane

      How Proximus built a best-in-class TV platform using Android TV Operator Tier

      The hybrid broadcast/OTT world: How retail device manufacturers stay relevant

  • Events
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