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Home Future TV Advertising 2015 Automation for multiscreen efficiency and premium safety: the plot thickens
  • Future TV Advertising 2015

Automation for multiscreen efficiency and premium safety: the plot thickens

By
Justin Lebbon
-
December 17, 2015
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Thomas Bremond, European Managing Director, Freewheel 


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Previous articlePanel: The next steps in programmatic TV
Next articleThe value of programmatic trading with first-party broadcaster data
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Justin Lebbon

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  • Analysis
    • The SVOD that wants to be No.4 in every market by curating ‘the best of the rest’

      Paying attention: ad industry gets behind media trading shift

      The pandemic has made addressable TV advertising even more important

      The Future of TV Advertising Global – what to expect

      Contextual targeting as a replacement for audience-based targeting

      AllAdvertisingConnected HomeConnected TVDelivery InfrastructureInside Video Tech
  • Newswire
  • Media
    • video

      TV and addressable advertising in a transforming media landscape

      video

      The key objectives that drove Liberty Global’s Horizon 4 project

      video

      Delivering a step-change in the cost and capacity of streaming content delivery

      video

      Getting a next-generation Pay TV experience into every home

      video

      BeIN Media discusses its fight against the beoutQ pirates, and why it matters to the whole industry

  • Reports & White Papers
    • Why the 5G era relies on a new breed of CDN

      Broadband and beyond: The next steps for communications service providers

      Delivering the Entertainment Platform of the Future

      The future of streaming delivery – beyond the inflection point

      Vision Paper: How to attract and serve audiences profitably in the age of hyper-distribution

  • Opinions
    • Total TV is the answer to the AV effectiveness question

      Google’s latest move to propel Android TV OS: the benefits really do Stack up

      Addressable TV advertising: enhancing brand building with the power of relevance

      Is DRM enough? The answer is “No” when it comes to OTT apps

      How smart IP infrastructure is advancing production workflows

  • Webcasts
    • Predictive audiences – be the first to use them

      Building the TV service of the future with a cloud-scale, hybrid-ready video plane

      How Proximus built a best-in-class TV platform using Android TV Operator Tier

      The hybrid broadcast/OTT world: How retail device manufacturers stay relevant

      The 5 steps to best-in-class targeted TV advertising

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