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Home Future TV Advertising 2015 Automation for multiscreen efficiency and premium safety: the plot thickens
  • Future TV Advertising 2015

Automation for multiscreen efficiency and premium safety: the plot thickens

By
Justin Lebbon
-
December 17, 2015
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Thomas Bremond, European Managing Director, Freewheel 


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Previous articlePanel: The next steps in programmatic TV
Next articleThe value of programmatic trading with first-party broadcaster data
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Justin Lebbon

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  • Analysis
    • DAZN looks to integrate interactive formats in the future

      The case for bothism: ending the false choice between short-term and long-term marketing tactics

      The future of SVOD is partly ad-funded

      The next frontier for data at ITV

      The future of Total TV: how we deliver cross-platform audiences at scale, and make that easy

      AllAdvertisingConnected HomeConnected TVDelivery InfrastructureInside Video Tech
  • Newswire
  • Media
    • The road to truly converged, cross-screen TV advertising

      video

      What are marketers set to gain from tapping into CTV?

      video

      The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets

      video

      Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win

      video

      TV and addressable advertising in a transforming media landscape

  • Reports & White Papers
    • Addressable ads and the future of TV marketing

      Why the 5G era relies on a new breed of CDN

      Broadband and beyond: The next steps for communications service providers

      Delivering the Entertainment Platform of the Future

      The future of streaming delivery – beyond the inflection point

  • Opinions
    • How Android TV has leveled the playing field for operators

      Reaching Desired TV Audiences, Wherever They May Be

      Broadcasters must stay one step ahead in order to succeed in the fight for TV advertising budgets

      Top 3 Recommendations for video metadata

      Top 3 Recommendations for programmatic video media buying and selling

  • Webcasts
    • Winning the aggregation battle

      The VOD-like catch up experience – How Liberty Global raised the bar for UX

      Future-proofing ad-supported Connected TV for primetime

      The future of streaming audience measurement

      Advanced content discovery and engagement: How everyone wins

  • Events
  • TV & Media Jobs
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