BlackArrow tech becomes part of Cadent Technology, focused on addressable and cross-platform ads

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    Cadent, a leading provider of media, advertising technology and data solutions for the Pay TV industry, has formed a new division called Cadent Technology that will combine the technology teams of BlackArrow and Cadent Network. Cadent Technology will focus on developing addressable, cross-platform advertising and data solutions that support BlackArrow’s existing and new customers, while Cadent Network will continue to encompass Cadent’s other media solutions. Cross MediaWorks, one of the largest independent media services firms in the U.S. and owner of Cadent Network, acquired BlackArrow last August.

    “The merging of the teams and their complementary expertise creates a full range of products and services from self-serve advertising software to fully managed inventory services, across all forms of linear and non-linear TV inventory,” explains Nick Troiano, CEO of Cadent. “The creation of Cadent Technology reflects our commitment to help the Pay TV industry monetize video delivered to any screen at any time.”


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