Cadent, a leading provider of media, advertising technology and data solutions for the Pay TV industry, has formed a new division called Cadent Technology that will combine the technology teams of BlackArrow and Cadent Network. Cadent Technology will focus on developing addressable, cross-platform advertising and data solutions that support BlackArrowâ€™s existing and new customers, while Cadent Network will continue to encompass Cadentâ€™s other media solutions. Cross MediaWorks, one of the largest independent media services firms in the U.S. and owner of Cadent Network, acquired BlackArrow last August.
â€œThe merging of the teams and their complementary expertise creates a full range of products and services from self-serve advertising software to fully managed inventory services, across all forms of linear and non-linear TV inventory,â€ explains Nick Troiano, CEO of Cadent. â€œThe creation of Cadent Technology reflects our commitment to help the Pay TV industry monetize video delivered to any screen at any time.â€