Magine, the free and pay online television service provider and cloud platform operator, has entered into a distribution deal with SPI International/FilmBox to sub-license several of SPIâ€™s channels to local distributors that it works with. The channel line-up within this agreement includes FilmBox Arthouse, FightBox, Fast&FunBox, DocuBox, FashionBox and 360TuneBox.
Magine operates a consumer-facing OTT service in Sweden and Germany (and a beta service in the UK) with broadcaster and pay channel content. It also has ambitions to become a global TV platform (see more details here). The company is also looking to partner with content providers and distributors globally who can make use of its online aggregation expertise and technology platform, whether with white-label services, commercial joint ventures or distribution deals. The company reckons it can â€œliberate distributors and content providers from the traditional constraints of territory or geographyâ€.
The deal with SPI International/FilmBox gives access to a wide range of content including movies, documentaries, sports, fashion, and music. Magine says there is already interest in this content amongst its â€œnetworkâ€ of partners, with leading Thailand-based cable network CTH having already negotiated the rights to distribute this English-language film and sports content in its local market.
It was announced in October 2015 that Magine would power CTHâ€™s OTT offering. â€œThis latest development demonstrates the increasing potential and scope of such partnerships,â€ Magine says.
Ambuj Goyal, CEO of Magine, says: â€œWe are committed to breaking down global distribution barriers: there is an inefficiency in the market as it exists today, and a desire in viewers for international content that is not being met. This partnership with SPI/FilmBox is one of the first steps on the journey towards more accessible television for both audiences and distributors across the world.â€
â€œWe are extremely pleased to make our channels available across Magineâ€™s TV network,â€ comments Loni Farhi, CEO and President of SPI International. â€œWe are confident that our channels will appeal to the viewers served by the networkâ€™s partners as we deliver a diverse and top quality programming offer which caters to a vast range of viewersâ€™ interests.â€