Server-side ad insertion with watermarking for live sports and news, from Amagi

Amagi is using NAB Show to unveil THUNDERSTORM, a new OTT server-side dynamic ad-insertion platform that delivers personalized and targeted advertising for premium live sports and news feeds using a patented content watermarking technology. “For the first time in the OTT advertising landscape, we have used watermarking-based ad insertion to simplify the broadcast workflow, increase flexibility and eliminate huge integration efforts into existing broadcast traffic systems,” the company says.

“Our watermarking technology is already in use by TV networks worldwide to deliver millions of targeted ad seconds every month. Through THUNDERSTORM we have extended this successful platform to OTT feeds,” the company says.