Instant live-to-VOD and support for DAI across more devices is now possible using Anvato’s Media Content Platform (MCP), the turnkey software-based TV Everywhere/OTT workflow solution. Anvato introduced the new functionality, together with enhanced business insights, at NAB Show.
MCP already has automated live-to-VOD capabilities but now, the moment a live programme is finished the on-demand asset is immediately ready â€“ and is therefore fully monetizable. The â€˜headsâ€™ and â€˜tailsâ€™ of the event as well as all the ad breaks and boundaries are marked, enabling seamless and personalized ad insertion. â€œThis feature also greatly accelerates the time to market for live-to-VOD programme availability, and is far and away faster and more streamlined than any similar offering in the market,â€ Anvato claims.
The new business insights mean that subscription VOD providers and operators can now access and analyze real-time metrics related to their OTT offerings, allowing them to better understand what is driving consumption, subscriptions, cancellations and more. At a glance, they can intelligently visualize which content in their offerings is capable of generating the most revenue, and track performance, with insight into how their content is performing across any CDN or delivery network in real-time.
Anvato MCP now seamlessly supports Roku TV and Amazon Fire with frame-accurate server-side DAI stitched stream capabilities, too. This feature enables OTT service providers to better monetize their offerings across the full range of connected devices with customized ads targeted to audiences using location or other demographics.