All ads served via the Videology programmatic platform into broadcast linear and catch-up content will be real-time compliant with the UK Code of Broadcast Advertising thanks to a technical integration with Clearcast that goes live this month. Clearcast is the company that pre-clears advertising copy for the UK’s major commercial broadcasters.
According to Kristoffer Hammer, Head of Business Development at Clearcast, “Advertising compliance has become increasingly complicated in the era of TV and video convergence. By partnering with Videology to standardise delivery, we continue to support the industry and enable advertising.”
John Tigg, SVP of Enterprise Solutions at Videology, says, “We recognise the importance that broadcasters place on this particular requirement, and the fact that it is an essential component in supporting the development of a more dynamic programmatic TV landscape. The partnership with Clearcast allows us to be proactive in providing the highest standard of compliance adherence for all our broadcast partners.”