SeaChange International will demonstrate the breadth of its video workflow solutions at IBC, showing visitors how it can help them manage, deliver, present and monetize TV shows, movies and other video content, whether linear or on-demand.
The centerpiece of its ‘video delivery chain,’ which can run on-premise or in the cloud, is the SeaChange Adrenalin multiscreen video platform, which has published APIs and numerous third-party integrations. This open solution orchestrates on-demand and live linear video services that can then be presented consistently across all devices through the SeaChange Nitro user experience software.
During its IBC demonstrations, SeaChange will show how you can integrate its Infusion advanced advertising platform to enable targeting against distinct user profiles and multiscreen devices.
“Visitors will follow video content from the moment it is ingested and enriched with metadata, to when it is inserted with ads and supported by content promotions, then streamed to TV set-tops and Apple and Android mobile devices, then fully measured for usage,” the company reports.