This eBook written by Ben Schwarz co-sponsored by Unified Steaming and Media Excel takes a look a the streaming and video packaging landscape as on-demand and linear TV merge.
- OTT live streaming, especially premium sports, will be the fastest growing sector in pay TV over the next two years
- Quality of experience with ease of use must be delivered cost-effectively and securely for success in live OTT
- A flexible ecosystem allowing best of breed components to be deployed provides the best hope of meeting criteria for success in live OTT in an environment that is still rapidly changing
- Viewer loyalty and monetization can be enhanced by eliminating barriers between live and VoD with time to view as short as possible