Sat.tv, the mobile programme guide from Eutelsat, is expanding to include free-to-air channels broadcasting from its popular 7/8° West [DTH satellite distribution] neighbourhood. The app is designed to increase broadcaster engagement with audiences. Sat.tv now gives viewers in the Middle East and North Africa the opportunity to browse through the detailed programme schedules of around 400 free-to-air channels, with options to search by time, channel or type of content.
Sat.tv was launched in April last year, targeting the 65 million homes equipped for DTH reception from Eutelsat’s HOTBIRD neighbourhood. The app has registered almost one million downloads. Now it is being made available to the 52 million DTH-equipped homes in MENA that receive free-to-air channels from Eutelsat’s 7/8° West satellite neighbourhood.
The guide is available in five languages (Arabic, English, French, Italian, Russian) and consumers can access programme details in up to 40 languages. App users are said to particularly like the ability to select their preferred content in one click and receive personalised recommendations. Broadcast schedules are displayed in real-time and the content owners can directly edit their data from a dedicated back-end.
Nicolas Moulin-Fournier, SVP New Video Services, says of the app extension: “Sat.tv has been welcomed by broadcasters for its capacity to create value and by viewers for living up to its promise of ‘Free to choose’. We are confident that the vast audience at the fast-evolving 7/8° West neighbourhood will adopt Sat.tv’s intuitive app features as quickly as HOTBIRD viewers and broadcasters.”