The Canadian IPTV provider and telco SaskTel will implement Ericsson’s MediaFirst solution suite this year in preparation for the commercial launch of its next-generation IPTV service in early 2018. The improved service encompasses in-home and multiscreen viewing (for live and on-demand) and will include a highly personalised user interface across all screens, with these features made available to existing maxTV subscribers.
The Ericsson MediaFirst TV Platform underpins the improved IPTV offer. This is a software-defined and cloud-based TV platform that enables a converged experience for in-home Pay TV, TV Everywhere and OTT services. It can be used to deliver video from all content sources and network types.
Ron Styles, President and CEO at SaskTel, says: “The implementation of Ericsson MediaFirst will position SaskTel at the leading edge of TV innovation and give us the flexibility to evolve maxTV as our customer’s preferences and habits change over time. In addition, by 2018/19 this platform will allow SaskTel to expand our maxTV service to approximately 100,000 new households spread across more than 300 communities throughout rural Saskatchewan.”
Elisabetta Romano, Vice President and Head of Media Solutions at Ericsson, comments: “Ericsson MediaFirst will enable SaskTel to deliver a cutting-edge Pay TV service. The ability to innovate at web speed and leverage the MediaFirst ecosystem will help SaskTel deliver breakthrough consumer experiences across all devices and in the home. This agreement is a further step forward in our strong partnership with SaskTel.”
The MediaFirst suite supports virtualized encoding (including for live UHD) and content distribution, plus time-shifted services including cloud DVR. There are also analytics tools that enable targeted promotions as a way to boost revenue opportunities and reduce churn.