The Swedish Touring Car Championship (STCC) race in Sweden (on June 17) will be broadcast on TV and also accompanied by a live app that will let users follow the action and find exclusive extras that complement the race, with the second screen experience in perfect synchronisation with the live broadcast. The app will use Net Insight’s live OTT solution Sye, which enables synchronized TV distribution without time delays, to all screens such as mobile, computer, TV and tablet.
“This is a first glimpse of television in the future and this type of expanded functionality will be of great importance for how next-generation live events will be consumed,” says Net Insight. “Providing a synchronized stream to all screens creates new interactivity for viewers and new opportunities to gain additional revenue for businesses.”
The STCC Live app can be downloaded from the App Store for iPhone and iPad here.