DVB wants to enable streaming channels without app complexity

The DVB is working on a new specification called DVB-I that will try to replicate the classic linear TV channel experience but via broadband. The idea is that you will not have to launch apps, and content owners will not have to support multiple vertical app/device ecosystems. Device owners will never find that an otherwise good CE receiver is obsolete because either the app provider stopped supporting the device, or the device maker stopped supporting the app.