Streaming is mainstream behaviour, consumers are stacking SVOD services and there is a growing appetite for a more a la carte television buying model. A growing list of pioneers, from HBO, Hayu and WWE to multiple sports federations, are proving the benefits of direct-to-consumer (D2C) distribution, including the ability to better monetize super-fans. The rapid growth of D2C is inevitable; it is an unfolding mega-trend. Smaller and mid-sized content owners could be among the biggest beneficiaries, and the barriers to their entry have now been broken down by technology innovation. This Vision Paper explains why D2C is for everyone and why it is now the right time for content owners to make the move.
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